Raeda Fakriyya
@raedafakriyya
I lead integrated brand campaigns and AI-enabled creative production across APAC and Australia.
IndonesiaWhat I'm looking for
I'm leading Skechers' Fall/Winter 2026 campaign across APAC and Australia, shaping strategy, master TVC, key visuals, social content and production with regional and Korean partners.
Previously at Oliver, part of Brandtech, I led six teams across around 15 brands and drove AI transformation for Unilever Beauty Indonesia. I built a workflow that turned one master asset into up to 88 localized outputs while reducing production time to 25% of the conventional process.
Experience
Work history, roles, and key accomplishments
Associate Creative Director
AdOnce Agency
Jan 2026 - Present (8 months)
Lead creative development of Skechers' Fall/Winter 2026 campaign across APAC and Australia, working with regional teams and production partners to deliver integrated campaign assets.
Education
Degrees, certifications, and relevant coursework
Bandung Institute of Technology
Master of Business Administration, Business Leadership
Pursued a Master of Business Administration with a focus on Business Leadership, graduating in 2023.
Trisakti University
Bachelor's Degree, Visual Communication Design
Earned a Bachelor's Degree in Visual Communication Design, graduating in 2017.
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Job categories
Skills
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