Open to opportunities

Retno Puspa

@retnopuspa

Message

I am a Senior Art Director specialized in creative marketing for tech and e-commerce.

Indonesia

Message

What I'm looking for

I seek a senior creative role in a fast-paced tech or e-commerce company where I can lead strategic campaigns, build scalable visual systems, mentor designers, and drive measurable brand engagement.

I am a Senior Art Director with 8+ years in the creative industry, experienced in transforming business objectives into strategic, results-driven creative from ideation to execution.

At Tokopedia I led end-to-end marketing campaigns and crafted key visuals and visual guidelines applied across in-app banners, landing pages, paid and social media, video/motion graphics, OOH, event materials, and print.

I build scalable design systems, strong visual narratives, and have a proven record of boosting CTR and engagement up to +20% for seasonal campaigns while driving multi-million user reach.

I mentor junior designers, collaborate cross-functionally, and deliver fast, relevant, and effective creative solutions using Adobe Creative Suite and a strategic, problem-solving approach.

Experience

Work history, roles, and key accomplishments

Senior Art Director

Tokopedia

Jan 2022 - Jun 2025 (3 years 5 months)

Led and developed marketing campaigns from ideation to execution, crafting key visuals and visual guidelines applied across in-app, paid/social, video, OOH and print channels; mentored junior designers and improved campaign engagement up to 20%.

Art Direction Campaign Strategy Key Visuals Adobe Illustrator Photoshop After Effects Motion Graphics Cross Functional Collaboration

Art Director

Tokopedia

Jan 2018 - Jan 2022 (4 years)

Collaborated with copywriters and cross-functional teams to develop and implement key visuals across in-app banners, landing pages and other touchpoints, ensuring brand consistency and driving engagement and conversions.

Art Direction Key Visuals Digital Advertising Brand Consistency Landing Page Design Cross Functional Collaboration Mentoring

Graphic Designer

TXT Creative; Swaragama; Amazara Indonesia

Jan 2016 - Jan 2018 (2 years)

Designed visual content for print, packaging, web and social media, and produced multimedia assets (stills, videos, GIFs) for marketing and retail clients to support promotions and brand materials.