Looking for a job

Hilmy Abdurrachman

@hilmyabdurrachman

Art Director at Endee Communication who led visual production and created brand standards and key visuals for campaigns.

Indonesia

Message

At Sushiro Indonesia, I led the visual redesign of the in-store touch panel, using optimized UI/UX layout and visual storytelling to increase featured menu items’ sales contribution by up to 15%.

I also created key visuals, POP materials, and storyboards for seasonal campaigns, and designed in-store layout guidelines to improve media placement and the customer journey.

At Endee Communication, I oversaw visual production and established Graphic Standard Manuals and key visuals for client campaigns and new business pitches. I mentored three graphic designers and an intern to support consistent execution.

At 1-888-ECHO, I led integrated digital campaign creative and contributed to brand pitches and strategic social media content. Earlier, I designed social media assets and digital campaigns at Seruni Creative and Froyo Story.

Experience

Work history, roles, and key accomplishments

Brand & Creative Strategist

Sushiro Indonesia

Jan 2026 - Jul 2026 (6 months)

Led the visual redesign of the in-store touch panel, boosting sales contribution of featured menu items by up to 15%. Created key visuals, POP materials, and storyboards for seasonal campaigns.

UI UX Visual Storytelling Key Visuals POP (Point Of Purchase) Materials Storyboarding Store Layouts Campaign Management

Art Director

Endee Communication

Dec 2024 - Dec 2025 (1 year)

Oversaw end-to-end visual production, establishing Graphic Standard Manuals and Key Visuals for client campaigns and new business pitches. Led and mentored a team of 3 graphic designers and 1 intern.

Art Direction Visual Standards Key Visuals Team Leadership Mentorship Visual production

Art Director

1-888-ECHO

Feb 2022 - Dec 2024 (2 years 10 months)

Led creative conceptualization and execution of integrated digital campaigns across multiple client accounts, ensuring visual quality and brand consistency. Managed and mentored a team of graphic designers.

Art Direction Creative Strategy Digital Campaigns Brand Consistency Team Management Social Media Content