Open to opportunities

Tatiana Retamar

@tatianaretamar

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Strategic communications professional specializing in social media, content, and analytics.

United States

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What I'm looking for

I seek a communications role focused on social media strategy, content creation, and analytics within a collaborative, growth-oriented team where I can drive engagement and measurable results.

I am a Strategic Communications graduate student with hands-on experience creating high-impact social media campaigns and digital storytelling that grow audiences and strengthen communities.

At Rowan University, I led content and communications initiatives that increased recruitment applications by 23.6% and boosted Instagram engagement by 70% through targeted campaigns and resident-focused communications.

In athletics roles at Rowan and the University of Pennsylvania, I produced viral promo videos and game-day coverage, driving thousands of views and strong audience interaction while using analytics to optimize performance.

I combine design and content management skills with event marketing and analytics to deliver cohesive, results-driven communications that elevate brand visibility and engagement.

Experience

Work history, roles, and key accomplishments

Current

Social Media Intern

Current

University of Pennsylvania Athletics Department

Aug 2025 - Present (4 months)

Executed live game-day coverage and designed weekly Instagram and X graphics, improving real-time fan engagement and promoting athletic events across multiple sports.

Content Creation Social Media Management Graphic Design Adobe Photoshop Canva Analytics

Current

Graduate Coordinator of Content

Current

Rowan University Residential Learning & University Housing

May 2024 - Present (1 year 7 months)

Led CA Takeover campaigns that boosted Instagram engagement by 70% and developed marketing initiatives that increased recruitment applications by 23.6%, improving communication with 500+ residents.

Social Media Strategy Content Design Community Engagement Graphic Design Event Promotion

Social Media Content Creator

Rowan University Athletics Department

Sep 2023 - Feb 2024 (5 months)

Produced viral promotional videos (47K+ views) and basketball campaign content (14K+ views), using analytics to optimize performance and drive audience growth.

Video Production Campaigns Content Strategy Analytics Capcut Audience Growth

Marketing Assistant

Rowan University Recreation Center

May 2023 - Aug 2023 (3 months)

Managed social channels and developed collaborative marketing strategies with campus departments to introduce students to REC resources and increase event attendance.

Social Media Management Event Marketing Content Creation Hootsuite Canva Student Engagement

Education

Degrees, certifications, and relevant coursework

Rowan University

Master of Arts, Strategic Communications

2024 -

Pursuing a Master of Arts in Strategic Communications with an IMG and New Media certification in progress, focusing on social media marketing, digital storytelling, and audience engagement.