Open to opportunities

William Compton

@williamcompton

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Social Media Director with expertise in digital strategy and audience growth.

United States

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What I'm looking for

I am looking for a role that allows me to lead innovative digital strategies and foster audience engagement in a collaborative environment.

I am a Social Media Director with a proven track record of driving impactful digital strategies for renowned brands such as ESPN and the NBA D-League. My expertise lies in growing audiences, leading paid media campaigns with strong ROI, and building strategic brand partnerships. I co-founded WinnersOnlyPlease, where I scaled the brand to over 30 million views and a reach of 100 million, showcasing my ability to turn creative vision into measurable growth.

Throughout my career, I have developed and executed marketing strategies that have resulted in significant audience engagement and retention. At SBIA, I drove over 3,000 paid signups in the first year and managed partnerships with major platforms to expand our audience. My experience at ARMNHMR further honed my skills in digital content creation, where I successfully increased ticket sales through targeted marketing initiatives.

Graduating with honors on a full academic scholarship, I have always been passionate about leveraging my skills to enhance brand visibility and engagement. I thrive in dynamic environments where I can lead teams and optimize content ecosystems to achieve strategic goals.

Experience

Work history, roles, and key accomplishments

Social Media Director & Co-Creator

WinnersOnlyPlease

Sep 2023 - Aug 2024 (11 months)

Co-created a lifestyle and sports content brand, developing and directing original content including skits, interviews, and brand integrations. Scaled the audience to over 10,000 followers and achieved more than 30 million views.

Content Creation Brand Development Creative Direction Social Media Management

Social Media Director & Digital Growth

SBIA (Sports Betting Innovative Analytics)

Aug 2022 - Sep 2023 (1 year 1 month)

Developed and executed marketing strategies that drove over 3,000 paid signups in the first year. Managed partnerships with VSiN and Bleacher Report to expand audience acquisition and implemented SEO and analytics strategies to secure a first-page Google ranking.

Marketing Strategy Partnership Management SEO Google Analytics Content Production

Digital Content & Social Media Lead

ARMNHMR

Jan 2018 - Jan 2020 (2 years)

Drove a 20% increase in ticket sales through digital marketing initiatives. Increased Instagram following by over 15,000 and boosted engagement by 32% through targeted audience growth strategies.

Digital Marketing Instagram Growth Brand Awareness Content Strategy

Sports Reporter & Social Media Contributor

The Nevada Sagebrush

Mar 2016 - May 2018 (2 years 2 months)

Served as a spotlight sports writer for the University of Nevada, Reno newspaper. Had work, 'The Wolf of Virginia Street,' nominated for a scholarship to The Boston Globe.

Journalism News Reporting Editorial

Social Media Manager

The University of Nevada, Reno

Jan 2017 - Jan 2018 (1 year)

Increased engagement rates by 70% in one year through digital campaigns. Expanded social reach to over 30,000 students with strategic content planning and executed successful marketing campaigns to drive student involvement.

Social Media Management Content Planning Marketing Campaigns

Social Media Intern

ESPN Radio

Sep 2016 - Mar 2017 (6 months)

Handled local social media accounts and assisted in managing boards for on-air segments. Gained experience in broadcast media operations and social media support.

Social Media Management Digital Communication