Kate Walkup

Created and implemented cross-platform marketing strategies, including landing pages, blogs, and digital assets. Managed the sports events calendar and led the Welcome to TrackTown campaign with key partners.

Led the development and execution of dynamic social media campaigns to elevate the Eugene Marathon brand. Collaborated with internal teams, sponsors, and ambassadors to ensure consistent and engaging messaging across all channels.

Developed a four-month content calendar, utilizing photography, video, and copywriting skills. Increased social media engagement through targeted campaigns and consistent messaging.

Authored 27 articles covering track and field athletes and events, incorporating results and human-interest storytelling. Created engaging social media content and conducted interviews to support digital campaigns.

Captured and shared real-time social content for major athletic events like the Prefontaine Classic and NCAA Championships. Wrote a feature article and curated a photo gallery for Olympic Day, highlighting key moments and community engagement.

Produced and edited all sports content, from features to game recaps, under tight deadlines. Conducted interviews and in-depth research to ensure accuracy and narrative strength.

Grade: Summa Cum Laude

Activities and societies: Sports Editor for The Linfield Review, producing and editing sports content, conducting interviews and research. Social Media Intern at Gunner CrossFit, developing content calendars and increasing engagement.

Graduated Summa Cum Laude with a focus on journalism and media studies. Gained skills in digital marketing, content creation, and event communications.