At SISU Group, I own an international growth mandate spanning AI-enabled marketing operations, product development, market expansion, partnerships and crypto strategy. I built AI-enabled decision systems, including a market-intelligence model evaluating 200 markets across 25 variables and 14,500+ source inputs; these systems reduced international campaign launch time from weeks to hours.
At Hurskainen & Co. / Unfair Advantage, I delivered executive mandates across crypto, Web3 and iGaming. As General Manager for a Solana-based DeFi project, I led a seven-person team from inception through a MiCA-compliant token launch that reached a $2.2 million peak market capitalisation.
At Binance, I designed a blockchain-education format that grew to more than 30 workshops across three regions, reaching over 2,000 attendees. Earlier, at Kiuas, I directed marketing and communications through international expansion and increased social-media reach by more than 1,000%.

