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Riku HRH
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Riku H

@rikuh

Growth executive at SISU Group building AI-enabled market intelligence and international growth systems for innovative Tech companies.

Finland
Message

At SISU Group, I own an international growth mandate spanning AI-enabled marketing operations, product development, market expansion, partnerships and crypto strategy. I built AI-enabled decision systems, including a market-intelligence model evaluating 200 markets across 25 variables and 14,500+ source inputs; these systems reduced international campaign launch time from weeks to hours.

At Hurskainen & Co. / Unfair Advantage, I delivered executive mandates across crypto, Web3 and iGaming. As General Manager for a Solana-based DeFi project, I led a seven-person team from inception through a MiCA-compliant token launch that reached a $2.2 million peak market capitalisation.

At Binance, I designed a blockchain-education format that grew to more than 30 workshops across three regions, reaching over 2,000 attendees. Earlier, at Kiuas, I directed marketing and communications through international expansion and increased social-media reach by more than 1,000%.

Experience

Work history, roles, and key accomplishments

SG
Current

Head of Growth

SISU Group

Jan 2026 - Present (9 months)

Owns a broad international growth mandate spanning AI-enabled marketing operations, product development, new-market expansion, partnerships, eSports, community, content, and crypto strategy. Built AI-enabled decision systems and reduced international campaign launch time from weeks to hours.

Binance logoBI

Senior Partnerships Manager, Binance Academy

Jan 2023 - Dec 2023 (11 months)

Designed a reusable blockchain-education format and scaled it to more than 30 workshops across Europe, Latin America, and North America within six months, reaching over 2,000 attendees and more than doubling core programme KPIs. Collaborated with approximately 20 country leads and secured approximately 10 partnerships with universities, corporations, nonprofits, startups, and institutional stakeho

Binance logoBI

Country Lead, Finland / Performance Marketing Lead, Northern Europe

Jan 2022 - Dec 2022 (11 months)

Held end-to-end Finland market decision authority, leading five Binance Angels and coordinating approximately a dozen contributors across performance marketing, product, CRM, legal, compliance, events, and operations. Created compliant routes to market through education, community, and institutional partnerships, and helped Binance reach the #1 CEX download position in Finland on both Apple App St

KI

Head of Marketing & Communications

Kiuas

Jan 2020 - Dec 2022 (2 years 11 months)

Directed marketing, communications, and brand strategy for Finland's leading startup accelerator during its international expansion. Increased social-media reach by more than 1,000% and built ecosystem collaborations with hundreds of founders and dozens of venture-capital funds, investors, and organisations.

Education

Degrees, certifications, and relevant coursework

Aalto University logoAU

Aalto University

M.Sc. (Econ.), Economics

Graduated top of the class from Finland's #1 business school, Aalto University.

Tech stack

Software and tools used professionally

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