Open to opportunities

richa narula

@richanarula

Digital Campaign Manager with 7+ years in SFMC, Google Ads, Meta Ads, GA4, SEO, email marketing, analytics, and campaign optimization.

United States

Message

What I'm looking for

I'm looking to lead data-driven email and digital campaigns, improve performance through automation and AI, partner closely with clients, and drive scalable execution across cross-functional teams.

At EmeraldX, I lead multi-channel campaign execution across a large brand portfolio, aligning strategy with client goals and managing planning, QA, reporting, optimization, and performance reviews.

I use Salesforce Marketing Cloud, HubSpot, Tableau, and Google Analytics to turn KPIs into recommendations, streamline workflows, and improve campaign engagement. My background also includes client-facing technical service management and infrastructure operations at NaviSite.

Experience

Work history, roles, and key accomplishments

Current

Campaign Manager, Performance Media

Current

EmeraldX

Aug 2019 - Present (7 years 1 month)

Lead execution of multi-channel campaigns across a large brand portfolio, aligning campaign strategy with client business goals. Serve as primary client contact, leading kickoff, optimization, and performance review calls to drive retention and repeat business.

Salesforce Marketing Cloud Campaign Strategy Performance Analytics Client Management Marketing Automation A B Testing Data Analysis Tableau Google Analytics Asana HubSpot Compliance CAN SPAM GDPR

Email Fulfillment Manager

EmeraldX

Managed full lifecycle of email and digital campaigns, serving as primary liaison between clients and internal teams. Executed campaign builds and deployments within Salesforce Marketing Cloud, including segmentation and scheduling.

Salesforce Marketing Cloud Email Marketing Segmentation Scheduling Tableau Google Analytics Facebook Ads Manager Google Ad Manager Troubleshooting Documentation

Technical Service Manager

NaviSite, Inc.

Jan 2007 - Dec 2010 (3 years 11 months)

Served as the primary client contact for day-to-day operational issues in pre- and post-production environments, ensuring customer satisfaction and retention. Built and maintained strategic relationships with key stakeholders, including IT, Sales, Finance, Service Delivery, and executive-level leadership.

Customer Relationship Management Customer Service Technical Support Service Delivery Business Reviews Stakeholder Management

Network Operations Center Engineer

NaviSite, Inc.

Jan 2005 - Dec 2007 (2 years 11 months)

Monitored hosting infrastructure and co-location environments 24/7 to ensure continuous uptime for enterprise customers, using tools like Sentry, NetCool, and Remedy. Supported customers across Windows and UNIX/Linux platforms by addressing server maintenance, upgrades, and network troubleshooting.