Nisha Mathew
@nishamathew
Experienced marketing communication professional with a focus on content strategy.
What I'm looking for
I am a seasoned Marketing Communication Professional with over 12 years of experience in writing and content strategy across diverse sectors including BFSI, Oil & Gas, Education, and Healthcare. My journey has been marked by a commitment to excellence in internal communications, content writing, copywriting, and strategic planning. I hold an MBA in Advertising and have honed my skills in formulating brand guidelines, devising content calendars, and executing successful SEO and SEM strategies.
Throughout my career, I have successfully led content initiatives for prominent organizations such as Quantum Asset Management and Novartis Oncology. My role as a Content Strategist involved creating compelling content for various platforms, including blogs, newsletters, and social media campaigns. I take pride in my ability to simplify complex concepts through engaging infographics and direct response copywriting, which has significantly enhanced audience engagement and brand visibility.
In addition to my professional achievements, I have a strong academic background, having graduated with distinction from St. Xavier’s, Mumbai. I am passionate about leveraging my expertise to drive impactful marketing communication strategies that resonate with target audiences and foster brand loyalty.
Experience
Work history, roles, and key accomplishments
Content Strategist
Quantum Asset Management Company
Oct 2020 - May 2024 (3 years 7 months)
Responsible for formulating brand and content guidelines, devising content calendars, and creating SEO and SEM strategies. Developed content for various platforms including landing pages and email campaigns.
Internal Communications Executive
Novartis Oncology
Dec 2018 - Apr 2020 (1 year 4 months)
Drafted articles for corporate newsletters and coordinated video productions and awareness campaigns. Developed content plans for internal social platforms.
Freelance Content Writer
Helixtech Solutions
Jan 2017 - Jan 2019 (2 years)
Provided content writing services for various clients, focusing on creating engaging and informative content tailored to client needs.
Content Strategist
Cognizant Technology Solutions
Jun 2015 - Jul 2015 (1 month)
Responded to RFPs and created email newsletters and direct emailers while conducting website analysis to enhance content effectiveness.
Internal Communication Specialist
IRM Offshore Services LLC
Dec 2012 - Sep 2014 (1 year 9 months)
Created HR collaterals and internal communication materials, implemented social media campaigns, and coordinated employee programs.
Assistant Manager, Marketing Communication
Mexus Education Pvt. Ltd.
Jun 2010 - May 2012 (1 year 11 months)
Managed direct and online marketing campaigns, social media marketing, and internal and external communications.
Copywriter (MBA Internship)
Web Chutney Studio Pvt. Ltd.
Nov 2009 - Dec 2009 (1 month)
Created emailers, viral video scripts, and banner concepts for a diverse clientele, enhancing brand visibility.
Marketing Communication (MBA Internship)
Mexus Education
Apr 2009 - Jun 2009 (2 months)
Led brand management for educational materials, developing various marketing collateral from concept to execution.
Communication Representative
PAWS (Plant & Animals Welfare Society)
Nov 2008 - Dec 2008 (1 month)
Organized fundraisers and created promotional materials to support animal welfare initiatives, successfully raising sponsorships.
Marketing Manager, Website Content
ICICI Lombard
May 2006 - May 2008 (2 years)
Developed online content for the company website, significantly increasing visitor engagement and contributing to profit growth.
Assistant Account Manager & Copywriter
Ideaz Advertising
May 2005 - May 2006 (1 year)
Managed client accounts and created copy for various advertising mediums, successfully pitching for new business.
Project Coordinator (BMM Internship)
Kreate Advertising
Apr 2004 - Jun 2004 (2 months)
Handled marketing, client servicing, and event management for a major event, demonstrating strong organizational skills.
Education
Degrees, certifications, and relevant coursework
Symbiosis Institute of Media & Communication
Master of Business Administration, Marketing Communication
2008 - 2010
Grade: First class
Completed an MBA in Marketing with a focus on communication strategies and brand management. Achieved first class distinction, demonstrating strong academic performance and a commitment to excellence in the field of marketing communication.
St. Xavier's College
Bachelor of Mass Media, Mass Media
2002 - 2005
Grade: 72.58%
Pursued a Bachelor's degree in Mass Media, focusing on communication, media studies, and content creation. Graduated with a distinction, reflecting a high level of understanding and skill in media practices.
Availability
Location
Authorized to work in
Portfolio
slideshare.net/secret/tmQ5xn5rO0zOhbSocial media
Job categories
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