Nisha MathewNM
Open to opportunities

Nisha Mathew

@nishamathew

Experienced marketing communication professional with a focus on content strategy.

India

What I'm looking for

I am looking for a challenging role that leverages my expertise in marketing communication and content strategy, within a dynamic and innovative organization.

I am a seasoned Marketing Communication Professional with over 12 years of experience in writing and content strategy across diverse sectors including BFSI, Oil & Gas, Education, and Healthcare. My journey has been marked by a commitment to excellence in internal communications, content writing, copywriting, and strategic planning. I hold an MBA in Advertising and have honed my skills in formulating brand guidelines, devising content calendars, and executing successful SEO and SEM strategies.

Throughout my career, I have successfully led content initiatives for prominent organizations such as Quantum Asset Management and Novartis Oncology. My role as a Content Strategist involved creating compelling content for various platforms, including blogs, newsletters, and social media campaigns. I take pride in my ability to simplify complex concepts through engaging infographics and direct response copywriting, which has significantly enhanced audience engagement and brand visibility.

In addition to my professional achievements, I have a strong academic background, having graduated with distinction from St. Xavier’s, Mumbai. I am passionate about leveraging my expertise to drive impactful marketing communication strategies that resonate with target audiences and foster brand loyalty.

Experience

Work history, roles, and key accomplishments

WL

Copywriter (MBA Internship)

Web Chutney Studio Pvt. Ltd.

Nov 2009 - Dec 2009 (1 month)

Created emailers, viral video scripts, and banner concepts for a diverse clientele, enhancing brand visibility.

Education

Degrees, certifications, and relevant coursework

Symbiosis Institute of Media & Communication logoSC

Symbiosis Institute of Media & Communication

Master of Business Administration, Marketing Communication

2008 - 2010

Grade: First class

Completed an MBA in Marketing with a focus on communication strategies and brand management. Achieved first class distinction, demonstrating strong academic performance and a commitment to excellence in the field of marketing communication.

St. Xavier's College logoSC

St. Xavier's College

Bachelor of Mass Media, Mass Media

2002 - 2005

Grade: 72.58%

Pursued a Bachelor's degree in Mass Media, focusing on communication, media studies, and content creation. Graduated with a distinction, reflecting a high level of understanding and skill in media practices.

Tech stack

Software and tools used professionally

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Nisha Mathew - Content Strategist - Quantum Asset Management Company | Himalayas