Open to opportunities

Nisha Mathew

@nishamathew

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Experienced marketing communication professional with a focus on content strategy.

India

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What I'm looking for

I am looking for a challenging role that leverages my expertise in marketing communication and content strategy, within a dynamic and innovative organization.

I am a seasoned Marketing Communication Professional with over 12 years of experience in writing and content strategy across diverse sectors including BFSI, Oil & Gas, Education, and Healthcare. My journey has been marked by a commitment to excellence in internal communications, content writing, copywriting, and strategic planning. I hold an MBA in Advertising and have honed my skills in formulating brand guidelines, devising content calendars, and executing successful SEO and SEM strategies.

Throughout my career, I have successfully led content initiatives for prominent organizations such as Quantum Asset Management and Novartis Oncology. My role as a Content Strategist involved creating compelling content for various platforms, including blogs, newsletters, and social media campaigns. I take pride in my ability to simplify complex concepts through engaging infographics and direct response copywriting, which has significantly enhanced audience engagement and brand visibility.

In addition to my professional achievements, I have a strong academic background, having graduated with distinction from St. Xavier’s, Mumbai. I am passionate about leveraging my expertise to drive impactful marketing communication strategies that resonate with target audiences and foster brand loyalty.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

Quantum Asset Management Company

Oct 2020 - May 2024 (3 years 7 months)

Responsible for formulating brand and content guidelines, devising content calendars, and creating SEO and SEM strategies. Developed content for various platforms including landing pages and email campaigns.

Content Strategy SEO SEM Copywriting Email Marketing Social Media Management Content Creation Analytics

Internal Communications Executive

Novartis Oncology

Dec 2018 - Apr 2020 (1 year 4 months)

Drafted articles for corporate newsletters and coordinated video productions and awareness campaigns. Developed content plans for internal social platforms.

Internal Communications Content Writing Video Production Employee Engagement Social Media Strategy

Freelance Content Writer

Helixtech Solutions

Jan 2017 - Jan 2019 (2 years)

Provided content writing services for various clients, focusing on creating engaging and informative content tailored to client needs.

Content Writing Research Client Communication SEO Copywriting Editing Time Management

Content Strategist

Cognizant Technology Solutions

Jun 2015 - Jul 2015 (1 month)

Responded to RFPs and created email newsletters and direct emailers while conducting website analysis to enhance content effectiveness.

RFP Email Marketing Content Strategy Website Analysis Copywriting

Internal Communication Specialist

IRM Offshore Services LLC

Dec 2012 - Sep 2014 (1 year 9 months)

Created HR collaterals and internal communication materials, implemented social media campaigns, and coordinated employee programs.

Internal Communications HR Collaterals Campaigns Content Creation Media Relations

Assistant Manager, Marketing Communication

Mexus Education Pvt. Ltd.

Jun 2010 - May 2012 (1 year 11 months)

Managed direct and online marketing campaigns, social media marketing, and internal and external communications.

Marketing Management Social Media Marketing Campaign Strategy Communication Skills

Copywriter (MBA Internship)

Web Chutney Studio Pvt. Ltd.

Nov 2009 - Dec 2009 (1 month)

Created emailers, viral video scripts, and banner concepts for a diverse clientele, enhancing brand visibility.

Copywriting Email Marketing

Marketing Communication (MBA Internship)

Mexus Education

Apr 2009 - Jun 2009 (2 months)

Led brand management for educational materials, developing various marketing collateral from concept to execution.

Brand Management Marketing Collateral Content Development Project Management Communication Skills

Communication Representative

PAWS (Plant & Animals Welfare Society)

Nov 2008 - Dec 2008 (1 month)

Organized fundraisers and created promotional materials to support animal welfare initiatives, successfully raising sponsorships.

Fundraising Content Creation Event Planning Community Engagement

Marketing Manager, Website Content

ICICI Lombard

May 2006 - May 2008 (2 years)

Developed online content for the company website, significantly increasing visitor engagement and contributing to profit growth.

Copywriting Email Campaigns Marketing Strategy Analytics Team Collaboration

Assistant Account Manager & Copywriter

Ideaz Advertising

May 2005 - May 2006 (1 year)

Managed client accounts and created copy for various advertising mediums, successfully pitching for new business.

Client Management Copywriting Advertising Pitch Team Coordination Creative Strategy

Project Coordinator (BMM Internship)

Kreate Advertising

Apr 2004 - Jun 2004 (2 months)

Handled marketing, client servicing, and event management for a major event, demonstrating strong organizational skills.

Event Management Client Servicing Marketing Coordination Communication Skills

Education

Degrees, certifications, and relevant coursework

Symbiosis Institute of Media & Communication

Master of Business Administration, Marketing Communication

2008 - 2010

Grade: First class

Completed an MBA in Marketing with a focus on communication strategies and brand management. Achieved first class distinction, demonstrating strong academic performance and a commitment to excellence in the field of marketing communication.

St. Xavier's College

Bachelor of Mass Media, Mass Media

2002 - 2005

Grade: 72.58%

Pursued a Bachelor's degree in Mass Media, focusing on communication, media studies, and content creation. Graduated with a distinction, reflecting a high level of understanding and skill in media practices.