Ricardo León Gómez Ramírez
@ricardolengmezramrez
SEO Copywriter and Content Strategist specializing in bilingual, on-page optimization and traffic growth.
What I'm looking for
I’m a seasoned SEO Copywriter and Social Communicator with 25+ years creating content for print and digital media and 15+ years specializing in SEO-driven strategies. I write, edit, and optimize bilingual (Spanish-English) content across websites, blogs, social media, and academic publications—always grounded in keyword research, search intent, and measurable results.
In recent roles, I developed and managed content strategies across landing pages, blogs, newsletters, and press releases, while overseeing editorial calendars for multi-channel platforms. I’ve increased website traffic by 25% through targeted on-page SEO, improved Spanish-language visibility by 30%, and updated and optimized SEO for 70+ articles across company platforms. I also authored and launched 10+ niche websites and optimized 50+ landing pages, and I bring an editorial eye from journalism and institutional communication.
Experience
Work history, roles, and key accomplishments
Customer Support Agent
Spark Driver's Walmart App
May 2025 - Present (1 year 1 month)
Provided customer support for the Spark Driver's Walmart app and supported social media activities for a Colombian House of Representatives candidate. Assisted with learning UX writing basics and tools like Claude.
Content Manager
Pacific Workers
Jun 2024 - May 2025 (11 months)
Developed and managed content strategies across blogs, landing pages, newsletters, and press releases, while overseeing editorial calendars for multi-channel platforms. Increased website traffic 25% via targeted on-page SEO, improved Spanish content visibility 30%, and updated/optimized 70+ articles.
Quality Analyst
Sistel
Nov 2022 - Jun 2024 (1 year 7 months)
Conducted technical, orthographic, and structural quality reviews of e-learning modules (OVAs) for corporate training programs. Ensured content met editorial and quality standards before delivery.
SEO Copywriter
SEO Dream Team Latam
Jan 2023 - Oct 2023 (9 months)
Created and published SEO-optimized landing pages for online casino and sports betting websites across Latin America to improve rankings and user engagement. Authored and launched 10+ niche websites and optimized 50+ landing pages with on-page SEO best practices.
Academic Content Writer
Diario La Repubblica / MKTU
Jan 2020 - Dec 2022 (2 years 11 months)
Created and adapted academic content on digital marketing trends aimed at converting prospects into enrolled students for paid and free online courses. Produced education-focused content aligned with marketing intent.
SEO Content Writer
Holafly
Feb 2022 - Oct 2022 (8 months)
Wrote and edited SEO-focused blog articles and free press releases, managing updates across multiple company blogs. Generated traffic contributing to ~10% increase in SIM card and eSIM sales and authored/optimized 70+ articles using on-page SEO.
Bilingual Content Writer
We Will Figure It Out / KM Medical Solutions
Sep 2020 - Jan 2022 (1 year 4 months)
Researched, wrote, translated, and adapted English and Spanish articles on digital marketing and entrepreneurship for client websites. Optimized existing content for search intent to improve organic reach and on-page engagement.
Journalist & Institutional Communicator
City of Medellin
Feb 2017 - Dec 2019 (2 years 10 months)
Investigated and authored long-form articles for Soy Medellin, the city government's flagship institutional magazine. Covered public policy, urban development, and civic affairs with a focus on clear public communication.
SEO Communicator & Content Strategist
Estrategia MIC
Jul 2015 - Jun 2016 (11 months)
Managed SEO-optimized corporate blogs for multiple agency clients, maintaining consistent editorial calendars and measuring organic performance. Refreshed landing page copy for the agency website and supported community management and internal communications.
SEO Copywriter & Team Lead
Hibu
Mar 2013 - Jun 2015 (2 years 3 months)
Wrote and edited SEO copy for corporate websites targeting the Spanish market while meeting quality and turnaround standards. Supervised a team of SEO writers and collaborated with the SEM team to align paid and organic search strategies.
Social Communicator
Corporación Ateneo Porfirio Barba Jacob
Oct 2010 - Feb 2013 (2 years 4 months)
Developed communication strategies for cultural initiatives, events, and public outreach, producing content for social media, print, and online publications. Managed media relations and press conferences to promote organizational projects and aligned campaigns with organizational values.
Freelance Journalist
Grupo Nacional de Medios - Q'hubo
Sep 2010 - Dec 2012 (2 years 3 months)
Wrote timely news, culture, and entertainment articles for Qhubo, conducting interviews and fact-checking information. Managed multiple assignments in a fast-paced production environment and collaborated with editors to refine stories.
Freelance Scriptwriter
CEIPA Institución Universitaria
Aug 2009 - Sep 2010 (1 year 1 month)
Wrote scripts for e-learning content for university training materials. Produced instructional scripts supporting digital learning modules.
Blog Writer
Blog 1P
Nov 2008 - Jul 2009 (8 months)
Wrote blog content across technology, sports, health, home, economy, entertainment, lifestyle, tourism, automotive, and nature sections. Produced articles for consistent content publishing across multiple categories.
Editor, Reporter, and Proofreader
Revista La Prensa de las Carolinas
Mar 2006 - Oct 2008 (2 years 7 months)
Handled online reporting and editing across health, fashion, economy, automobiles, sports, lifestyle, entertainment, home, and décor topics. Managed English-to-Spanish translations, proofreading, editorial management, and coordination with contributors on legal-related materials.
Editor
Revista Mundo Latino
Feb 2003 - Nov 2007 (4 years 9 months)
Produced online reporting on current affairs and edited and proofread journalistic texts. Conducted English-to-Spanish translations and managed editorial workflows for published content.
Reporting, Writing, and Proofreading
Periódico El Informativo de Envigado
Jan 1999 - Nov 2001 (2 years 10 months)
Reported on community, social, political, economic, and cultural topics and edited journalistic texts and advertorials. Produced proofreading and copy-editing for accuracy in spelling, grammar, and style.
Reporter/Journalist
Periódico El Meridiano de Sucre
Sep 1998 - Dec 1998 (3 months)
Reported and wrote news stories on public safety in the Montes de María region on the Colombian Caribbean coast. Produced timely written coverage for publication.
Reporter/Journalist
Periódico El Mundo
Aug 1997 - Aug 1998 (1 year)
Reported and wrote culture section articles and news stories on public order and regional affairs topics. Produced structured news copy for consistent publication timelines.
Education
Degrees, certifications, and relevant coursework
Universidad Pontificia Bolivariana
Bachelor of Arts, Social Communication and Journalism
Earned a B.A. in Social Communication and Journalism at Universidad Pontificia Bolivariana in Medellín, Colombia.
Availability
Location
Authorized to work in
Job categories
Skills
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