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Pablo Londoño

@pablolondoo

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SEO & AEO Strategist at HubSpot who built an AEO playbook for Spanish-language pages and grew LLM-sourced conversions.

Colombia

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At HubSpot, I developed a replicable AEO playbook for Spanish-language product pages and blog content, building on my SEO and content strategy work for Spanish-speaking markets.

I identified page structures and technical SEO elements for AEO, including short answer boxes, query fan-out coverage, semantic triples, FAQ sections, and schema markup. After optimization, Marketing Hub pages began generating conversions from LLMs alongside traditional organic search.

I owned the HubSpot ES blog content lifecycle, from keyword research through publication, and led the Spanish-language YouTube team as a conversion channel. I also optimized videos for AEO and YouTube SEO before publishing.

Earlier, I built inbound strategies for lead acquisition at Publicize and designed digital and inbound strategies at Triario International. As a self-employed content writer, I created and edited SEO content for multiple clients.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager

HubSpot

Jul 2022 - Oct 2026 (4 years 3 months)

Developed HubSpot's AEO playbook for Spanish-language product pages and blog, leading the Spanish YouTube team as a conversion channel. Drove LLM-sourced conversions and optimized content for AI search visibility.

AEO LLM Optimization SEO Content Strategy Schema Markup Semantic Triples YouTube SEO Keyword Research Editorial Strategy Content Lifecycle Management HubSpot Ahrefs Google Search Console Screaming Frog

Content Strategist (ES)

HubSpot

Apr 2020 - Oct 2022 (2 years 6 months)

Led regional Thought Leadership and Editorial strategy for the Spanish-speaking market.

Content Strategy Editorial Strategy SEO Thought Leadership

Content Writer

Self-employed

Sep 2015 - Oct 2020 (5 years 1 month)

Provided SEO content creation and editing, keyword optimization, and social media content management for multiple clients.

SEO Content Creation Editing Keyword Optimization Social Media Management

Customer Marketing Manager

Publicize

Aug 2018 - Apr 2020 (1 year 8 months)

Built inbound strategies for lead acquisition including SEO, content, email marketing, automation, social media, and paid search.

SEO Content Marketing Email Marketing Automation Social Media Paid Search Inbound Marketing

Director of Strategy

Triario International

Apr 2018 - Sep 2018 (5 months)

Designed digital and inbound strategies to generate sales-qualified leads, including content, SEO, lead nurturing, social ads, and HubSpot CRM administration.

Digital Strategy Inbound Marketing SEO Content Lead Nurturing Social ads HubSpot