Open to opportunities

Ria Rocel Vicedo

@riarocelvicedo

Message

I turn marketing and business data into actionable performance insights.

Philippines

Message

What I'm looking for

I'm looking to lead analytics initiatives that turn marketing, commercial, and business data into actionable decisions while strengthening data quality, governance, reporting, and AI-enabled workflows.

At Schneider Electric, I lead end-to-end marketing insights and analytics operations, turning business requirements and marketing performance data into strategic recommendations, dashboards, and scalable reporting solutions.

I've progressed from Business Analyst to Senior Business Analyst and Marketing Insights & Analytics Operations Lead, partnering with global marketing, sales, and operations teams to improve campaign performance, KPI measurement, data quality, and executive decision-making. I also develop governance frameworks, operating models, playbooks, and standardized documentation for dashboard and analytics portfolios.

Earlier, at Maxim Integrated, I used SQL and Tableau to analyze supply-chain performance, identify bottlenecks, and support operational efficiency. I bring experience with BI, basic Python, AI-assisted analytics, prompt engineering, and custom AI agent creation.

Experience

Work history, roles, and key accomplishments

Current

Marketing Insights & Analytics Operations Lead

Current

Schneider Electric

Apr 2026 - Present (4 months)

Lead end-to-end analytics projects from requirements gathering through deployment, ensuring alignment with strategic business priorities. Analyze marketing performance data to generate actionable insights and oversee dashboard portfolio governance, maintenance, and quality assurance.