MMMichael Magcalas
@michaelmagcalas
Senior data analyst with deep experience in reporting, analytics, and process improvement.
PhilippinesWhat I'm looking for
I am a senior data analyst with extensive experience in reporting, analytics, and process improvement across digital marketing, research operations, and real estate analytics.
I have led metrics and reporting teams, designed and maintained dashboards and recurring reports, and coordinated quality assurance and insights synthesis for large-scale studies and operational stakeholders.
My technical work includes building reports with SAS, SQL/BigQuery, Power BI, Google Data Studio, and statistical packages such as SPSS and STATA, as well as conducting financial modeling, campaign optimization, and geospatial market analysis.
I am collaborative and process-focused, experienced working with onshore and offshore teams, and committed to translating complex data into actionable business recommendations and streamlined reporting solutions.
Experience
Work history, roles, and key accomplishments
Senior Data Analyst
Guild Solutions Inc.
Feb 2023 - Present (2 years 8 months)
Create and maintain ad hoc and recurring reports, re-imagine dashboards and presentation templates, and drive end-to-end process improvements to deliver data-driven insights to stakeholders.
Lead Business Improvement Specialist
Guild Solutions Inc.
Jul 2022 - Jan 2023 (6 months)
Led process improvement and re-engineering projects, streamlined operational reporting and automated workflows to improve reporting efficiency and data interpretation for business requirements.
Metrics and Reporting Team Lead
Google Operations Center
Oct 2020 - Jul 2022 (1 year 9 months)
Led analysis coordination, quality assurance, and insights synthesis for scaled qualitative research; designed and maintained dashboards and reports to measure performance and surface actionable insights.
Team Leader Analyst
AS White Philippines
Feb 2019 - Oct 2020 (1 year 8 months)
Led the data analysis team to collect, clean, and analyze large land sales datasets; built dashboards and reports to support acquisitions and market strategy decisions.
Senior Data Analyst
AS White Philippines
May 2016 - Feb 2019 (2 years 9 months)
Performed financial modeling, ROI analysis, and maintained reporting databases to support acquisition decisions and reporting use across the business.
Associate Programmer Analyst
PPD Philippines
May 2013 - May 2016 (3 years)
Provided SAS programming support for data management, validation, and TLF generation; supported creation of SDTM and ADaM datasets and patient profiles.
Data Analyst / Media Buyer
AJM
Analyzed campaign data to identify optimization opportunities, developed testing frameworks, and allocated advertising spend to maximize ROI while monitoring operational metrics.
Digital Marketing Analyst
Key Media
Designed, built and maintained reports/analyses for website and digital marketing performance to identify trends and actionable opportunities for user acquisition and engagement.
Education
Degrees, certifications, and relevant coursework
UBUniversity of the Philippines Los Baños
Bachelor of Science, Statistics
2007 - 2012
Completed a Bachelor of Science in Statistics at the University of the Philippines Los Baños from June 2007 to March 2012.
Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
Job categories
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