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Rhandy Prawiro

@rhandyprawiro

Product Manager who boosts revenue and customer outcomes through data-driven pricing and messaging automation.

Indonesia
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What I'm looking for

I’m seeking to upgrade my skills in strategic thinking while building impactful products—using data-driven experimentation, cross-functional collaboration, and scalable systems that improve conversion and reduce customer friction.

I’m a Product Manager focused on building impactful products with thorough, critical thinking—shaped by experience across small and large tech companies in Southeast Asia. At tiket.com, I’ve owned pricing and customer-facing product improvements, including optimizing booking rebooking mechanisms and personalizing hotel prices to drive measurable growth.

I also lead messaging and Help Center experiences end-to-end, reducing CS tickets by building fully automated refund/reschedule flows and steering scalable roadmap strategy. I’ve collaborated across entities (tiket.com, blibli, and Ranch Market), negotiated WhatsApp costs with Meta by up to 30%, and explored LLM chatbot approaches to improve user experience while maintaining response quality and reducing negative bias.

Experience

Work history, roles, and key accomplishments

TI

Product Manager (Message & Help Center)

tiket.com

Jun 2022 - May 2025 (2 years 11 months)

Led the roadmap and scalable rollout of Message & Help Center features, reducing CS tickets by 6% by fully automating refund and reschedule flows in the Help Center. Delivered a cross-entity centralized messaging system across the blibli ecosystem and negotiated with Meta to reduce WhatsApp costs by up to 30%.

TO

Associate Product Manager (Chatbot)

Tokopedia

May 2021 - May 2022 (1 year)

Improved chatbot NLP capabilities to maintain deflection rate with a 5% increase in prediction performance and reduced looping rate by 5% via a new frustration-aware flow. Built end-to-end cross-product Help Center chatbot navigation to route users directly to relevant issue trees, including late-delivery topics.

Education

Degrees, certifications, and relevant coursework

ESSEC Business School logoES

ESSEC Business School

Bachelor of Business Administration, Business Administration

2016 - 2020

Grade: 3.8/4.0

Bachelor of Business Administration at ESSEC Business School (September 2016–June 2020), achieving a GPA of 3.8/4.0.

Tech stack

Software and tools used professionally

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