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Reyson GulaneRG
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Reyson Gulane

@reysongulane

Content Operations Specialist who builds video-to-CMS pipelines and inventory feed workflows for dealership ad scale.

Philippines
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What I'm looking for

I’m looking to own end-to-end content pipeline operations—video-to-CMS workflows, inventory feeds, and multi-account publishing—supporting teams that value automation, operational discipline, and measurable campaign accuracy at scale.

I’m a Content Operations and Video Production Specialist with 9+ years managing the full content-to-ad pipeline for 100+ US automotive dealerships. I focus on building and operating the systems behind content—video research and production, asset management, inventory feed configuration, CMS publishing, and pipeline workflow management.

In my recent role at Cognition Ad, I continued end-to-end content pipeline operations post-acquisition—managing ad feed infrastructure and video asset delivery across 50+ active dealership accounts. Earlier, at Cartender, I produced and scaled dealership web content using JW Player and WordPress, growing the video library from zero to nearly 3,000 assets while maintaining monthly promotional update cycles with zero major accuracy failures.

Experience

Work history, roles, and key accomplishments

CA

Support Manager

Cognition Ad

Jan 2024 - Jan 2026 (2 years)

Managed end-to-end content pipeline operations post-acquisition for 50+ active dealership accounts, overseeing ad feed infrastructure and video asset delivery. Configured automated inventory data feeds (CSV-to-JSON mapping, schedule intervals, data quality filters), tracked production in Asana, and ensured CMS publishing and live inventory offer alignment.

CS

Web Content Operations Specialist

Cartender Specialized

Jan 2017 - Jan 2024 (7 years)

Built promotional dealership website pages and managed a complete video-to-ad pipeline for US automotive clients, from research through final asset delivery and CMS publishing. Grew a JW Player library from zero to nearly 3,000 hosted videos and produced hundreds of 36-second model overview videos annually, while creating NCS/VSP pages in WordPress and managing HTML5 ad templates, HAT tags, and sc

Education

Degrees, certifications, and relevant coursework

Reyson hasn't added their education

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