Reyson Gulane

For nine years, I was the content operations backbone for over 100 US automotive dealership websites at Cartender (acquired by Cognition in 2024), owning the full publishing engine from monthly promotions through QA.

What I do best:

• Website content publishing at scale — 100+ dealer sites
• QA & content accuracy — zero major publishing errors over 9 years
• Inventory feed mapping & troubleshooting
• Multi-site dealership operations & compliance-heavy content (pricing, disclaimers, legal disclosures)
• SOP documentation, trackers, and workflow optimization
• Video operations — 3,000+ assets managed in JW Player

Automotive-Specific Skills:

• NCS (New Car Specials): Dealership promotional landing pages, built and maintained at scale
• Product Evolution: Supported the transition from VSP (Vehicle Special Pages) to an enhanced NCS platform — absorbing VSP features into the new format
• Inventory Feed Management: CSV/JSON mapping, scheduling feeds, data validation
• Dealership Website Publishing: Multi-platform CMS publishing across 100+ dealer sites
• Compliance Content: Pricing, APR, disclaimers, legal disclosures

Tools: WordPress · Proprietary CMS · HubSpot · JW Player · Google Workspace · Front · FreshDesk · HelpScout

Verified track record: Top Rated Plus on Upwork (top 3%) · $90K+ earned · 100% Job Success · 23 contracts · 9,800+ hours.

Currently supporting Clover Agency (new business under Cognition) part-time on landing page operations. Open to full-time or freelance work in automotive content operations — US hours, Philippine-based.
Open to: Content Operations Specialist · Website Operations Specialist · Digital Operations Specialist