Giselle Sotto

I am a Creative Operations Specialist and Project Manager with over five years of hands-on experience bridging creative vision and business logistics for founders and agencies.

I act as an operational right-hand: managing end-to-end production pipelines, building SOPs, and handling executive correspondence so leaders can focus on scaling. I’ve built remote creative teams, led recruitment and onboarding, and repaired broken workflows with asset trackers and communication protocols.

My background spans studio leadership, freelance executive support, sales operations analytics, and marketing for retail brands. I’ve managed editorial calendars, produced high-retention short-form video content, monitored sales KPIs, and executed visual identity and event collateral across multi-location rollouts.

I work effectively in remote and hybrid environments, leveraging Adobe Creative Suite and project management tools to deliver consistent quality under tight deadlines. I’m adaptable, resourceful, and focused on creating systems that reduce friction and enable creative teams to scale.