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Jenica Lim

@jenicalim

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Senior web content specialist driving scalable, accessible digital experiences with AEM expertise.

Philippines

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What I'm looking for

I am seeking a role where I can lead content operations, improve publishing workflows, and drive accessible, localized digital experiences while collaborating cross-functionally.

I am a Senior Web Content Specialist with over nine years of experience leading global digital content operations across enterprise websites, focused on quality, accessibility, and brand compliance.

I specialize in Adobe Experience Manager, localization strategy, workflow automation, and A/B testing; I have a track record of improving publishing efficiency, reducing turnaround times, and delivering scalable digital experiences through cross-functional collaboration.

I bring technical know-how in HTML/CSS and content systems, process improvement skills (Lean Six Sigma Yellow Belt), and a collaborative approach to project management that aligns marketing, creative, QA, and regional teams to meet business and regulatory requirements.

Experience

Work history, roles, and key accomplishments

Current

Senior Web Content Specialist

Current

TrendAI

Jan 2026 - Present (1 month)

Manage authoring and publishing of global websites in AEM, driving accessibility, brand compliance, localization strategy, and workflow automation to reduce publishing turnaround and improve engagement via A/B testing.

Adobe Experience Manager Adobe Target A B Testing Localization Strategy Workflow Automation Accessibility Project Management

Web Content Specialist

Trend Micro Inc.

Jan 2021 - Dec 2025 (4 years 11 months)

Supported and published global commercial and consumer website content in AEM, ensuring content accuracy, design alignment, accessibility compliance, and coordinating cross-functional global rollouts.

Adobe Experience Manager Content Publishing Accessibility Compliance Localization SEO QA Stakeholder Management

Associate II Web Administrator

Emerson Electric Asia Ltd.

Jan 2018 - Dec 2021 (3 years 11 months)

Managed web content administration and translation workflows, developed internal tools (URL Generator, Translation Tracking Report) to reduce manual workload, and supported intranet/internet maintenance and localization efforts.

Localization SharePoint HTML CSS Troubleshooting Process Improvement

Research and Database Assistant

Coredata Research Service Inc.

Jan 2016 - Dec 2018 (2 years 11 months)

Collected and maintained project datasets to ensure accuracy and database reliability for analytical and research initiatives supporting business insights.

Data Collection Data Quality Research Support Documentation

Software Engineer

Telcom Live Content, Inc.

Jan 2016 - Dec 2016 (11 months)

Implemented and maintained front-end web components and modules, delivering responsive, clean code and collaborating with senior developers to improve UI consistency.

HTML CSS Front End Developer Responsive Design Debugging Collaboration