Sydney Liebman

I’m a visually-driven creative leader with experience building brand identities, leading content strategies, and producing high-performing social and digital campaigns. I lead projects from concept through execution while creating beautiful, high-quality, engaging content.

At HypeGroup, I provide end-to-end creative direction and content strategy across social and digital platforms. I partner with social and marketing teams to define visual identities and content frameworks aligned to brand positioning, and I concept and execute multi-format content (photo, motion, graphics) designed to drive engagement and platform performance. I not only ideate, plan and capture the content but I continue the process through post-production to completion.

I also oversee studio operations, including production planning, asset development, post-production, and resource management. This keeps our output consistent, timely, and aligned to the quality standards we set with internal partners and client brands.

I also currently work as a Freelance Photo Editor for Batch.ai where I partner with photographers to deliver consistent, high-quality visuals while ensuring visual cohesion through advanced retouching and color grading.