Rene Huey-Lipton
@renehuey-lipton
I build culture-led brand growth systems that drive lasting consumer demand.
United StatesWhat I'm looking for
I've spent 25 years building consumer brands across CPG, QSR, retail, automotive, travel and healthcare in the U.S., Mexico, Brazil and Asia-Pacific.
At GSD&M, I built a 40-person planning department and led strategy for Southwest Airlines and Walmart. My work on Southwest's “Bags Fly Free” campaign delivered a 9% brand-awareness lift, 1% share shift and $900M in incremental revenue.
At sparks & honey, I led a 50+ person strategy and content organization, built McDonald's first measurable cultural roadmap, and managed creators producing more than 10,000 content pieces annually. At BrainJuicer / System 1, I owned the U.S. P&L and North America People function while growing the U.S. business 30% year over year for two consecutive years.
Through DAME Collective, I partner with leadership teams on brand positioning, three-year growth roadmaps and full go-to-market execution across fintech, gaming, CPG, healthcare and enterprise SaaS. I also designed and shipped SheScan, a barcode-scanning app with 502 verified women-owned brands live.
Experience
Work history, roles, and key accomplishments
Founder & Principal
DAME Collective
Jan 2015 - Present (11 years 8 months)
Founded a fractional C-suite brand practice serving fintech, gaming, CPG, healthcare, and enterprise SaaS clients. Built a fintech brand from zero as fractional VP Brand, including identity, voice, positioning, and go-to-market.
VP, Cultural Strategy
sparks & honey
Jan 2017 - Dec 2019 (2 years 11 months)
Led a 50+ person strategy and content organization. Built McDonald's cultural roadmap and founder thought-leadership positioning, managed creators producing 10,000+ content pieces annually, and oversaw earned media and award-winning partnerships.
EVP, Global
BrainJuicer / System 1
Jan 2012 - Dec 2015 (3 years 11 months)
Owned the U.S. P&L and North America People function, growing U.S. business 30% YoY for two consecutive years. Led a 14-person global qualitative team across the Americas, Europe, and Asia.
SVP, Director of Planning
GSD&M
Jan 2002 - Dec 2012 (10 years 11 months)
Built a 40-person planning department from the ground up as a member of the executive team. Led strategy on Southwest Airlines, Walmart, and other national accounts, and created a 12-person external expert panel.
Education
Degrees, certifications, and relevant coursework
Rene hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
Skills
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