Vanessa Bossoni

Designing the registration and account management experience for a global app that enables small businesses to purchase products for resale in their stores.
Redesigned and tested the partner store onboarding flow in the BEES App in Peru, validating four versions with real customers to reduce account duplication and streamline the onboarding experience.

Leveraged data, user research, and A/B testing to redefine the website's pricing model, conducting four UX research studies with 800 users using qualitative and quantitative methods. Insights drove strategic decisions in H1 2024, leading to a 2x increase in e-commerce transactions.
Redesigned the OLX mobile checkout to address drop-off points and improve the buyer's experience.

Planned and executed user research with companies as part of the discovery phase of the new loyalty program.
I designed the mobile interface of the Tribal Rewards program in low and high fidelity, considering a handoff to developers version and usability test prototype.

Established with the Product Manager a cadence of experimentation in the product, using Product Led Growth strategy, in which we validate hypotheses every 15 days using code and no-code tools, in which we managed to increase 5% of plan upsells per month in the first quarter of 2022.
UX/UI of features and product experiments focused on increasing the number of companies upselling to paid plans.

Designed the experience for international users of the freelancer recruiters platform.
Built the interface of an applicant track system for clients, using methodologies such as user research, product experiments, and usability tests.

I participated in the product discovery of products related to bill payment, registration and login and loyalty program redesign.
I led two ideation workshops with developers, product managers and business and account stakeholders.
UX/UI of account trading flows and loyalty program.