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Rebecca Horrell

@rebeccahorrell

Message

I build social strategies that turn audiences into engaged advocates.

United Kingdom

Message

What I'm looking for

I'm looking to lead social strategy, audience growth and creator or community programmes where I can connect audience insight with organisational goals, build strong governance, and deliver measurable brand impact.

At The King’s Trust, I built an organisation-wide social strategy that delivered 61.7% year-on-year impression growth, 38% reach growth and 59% net new follower growth in its first full year.

I lead channel, content, creator and community strategy across Instagram, TikTok, LinkedIn and Facebook, using audience insight and performance analysis to make social a strategic brand pillar. I’ve grown creator content to 891 pieces and 42.27m reach while integrating influencer and ambassador activity that generated £7.42m in estimated media value.

Previously at Rambert and Diddi Dance, I delivered audience growth, paid-social ROI, digital products and franchise-wide governance. I bring a practical, audience-led approach to social transformation, inclusive content, reputation management and cross-functional delivery.

Experience

Work history, roles, and key accomplishments

Current

Social Media and Digital Marketing Lead

Current

The King's Trust

Oct 2024 - Present (1 year 11 months)

Built and implemented the organisation-wide social media strategy, transforming social into a strategic brand pillar and delivering significant growth in impressions, reach, and followers. Led influencer and creator programmes, generating substantial media value and increasing earned content and reach.

Social Media Strategy Channel Portfolio Strategy Content Strategy Influencer Marketing Creator Programs Social Listening Performance Analytics Community Management Crisis Management Paid and Organic Social Integration Stakeholder Management Social Governance Accessibility Budget Management Agency Management

Digital Marketing Manager

The King's Trust

Feb 2021 - Sep 2024 (3 years 7 months)

Managed digital marketing efforts, contributing to the development and execution of social media strategies and campaigns. Partnered with cross-functional teams to align social activity with institutional objectives.

Digital Marketing Social Media Strategy Campaign Management Cross Functional Collaboration

Channels Marketing Manager

Rambert

Nov 2020 - Feb 2021 (3 months)

Developed and executed social media strategy to increase brand awareness and build a fanbase, achieving 18% organic growth and 90% ROI on paid ads. Oversaw digital content production and implemented social media policies and tools.

Social Media Strategy Paid Advertising Content Production Social Media Policies Reporting Project Management CRM

Marketing Coordinator

Rambert

Oct 2018 - Oct 2020 (2 years)

Coordinated marketing activities, including social media management, content production, and reporting. Managed the CRM database and supervised freelance content creators.

Social Media Management Content Production Reporting CRM Project Management

Franchise Director

Diddi Dance

Jan 2013 - Oct 2018 (5 years 9 months)

Created and implemented national marketing and social media strategies, leading to 65% of class enquiries and a 60% uplift in network turnover. Trained and supported 40+ franchisees to improve digital performance.

Marketing Strategy Social Media Strategy Franchise Management Training Digital Marketing SEO Email Marketing

Marketing & Events Executive

Appi Health Group

Nov 2011 - Aug 2014 (2 years 9 months)

Developed marketing and promotional campaigns, managed the website, and established and maintained social media accounts to promote the organisation's centres, courses, and annual conference.

Marketing Event Management Social Media Website Management

Regional Franchise Manager

Diddi Dance

Oct 2011 - Dec 2012 (1 year 2 months)

Managed regional franchise operations, supporting franchisees and implementing marketing strategies to drive growth.

Franchise Management Marketing Social Media Training

Marketing Coordinator

Flatfeet Dance Company

Apr 2011 - Jun 2012 (1 year 2 months)

Cultivated local interest in the dance company by establishing social media accounts and managing email marketing. Created promotional materials and communicated opportunities to local venues.

Social Media Email Marketing Promotional Materials Event Promotion

Administrative Assistant

Steps on Broadway

Mar 2008 - Aug 2009 (1 year 5 months)

Assisted the Director of Marketing & PR by establishing Facebook and YouTube social media accounts and developing marketing campaigns for classes and performances. Organised and promoted events and workshops.

Social Media Marketing Campaigns Event Organization Brand Awareness