I've delivered audience-first campaigns for the University of Birmingham and Bradley’s Supermarket across web, email, social media, print, and in-store channels.
At the University of Birmingham, I led delivery of the Undergraduate 2027 Prospectus, using student insight to shape content and messaging. I also delivered segmented email campaigns to more than 130,000 students, achieving a 5.5% average click-through rate and 66% engagement rate.
By optimising student recruitment webpages on a 7.5 million-user international website, I increased engagement time by up to 20%, contributed to a 14% rise in Open Day registrations, and expanded the prospective student audience by more than 2,000. I recruited, trained, and managed 30 Student Content Creators who produced over 1,200 pieces of content and generated 13M+ impressions.
At Bradley’s Supermarket, I plan and deliver seasonal campaigns, social strategy, web development, creative assets, photography, video, graphic design, and copywriting. My work increased Facebook engagement by 139% and Instagram engagement by 75%, while maintaining brand, accessibility, and customer engagement standards.
