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Cecilia Mosqueda

@ceciliamosqueda

Luxury marketing and communications director specializing in brand strategy, PR, and exclusive events for hospitality and real estate.

Mexico

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What I'm looking for

I’m looking for a luxury hospitality or real estate role where I can lead brand strategy, public relations, and exclusive event programs—driving positioning, loyalty, and measurable growth with cross-functional teams.

I’m a marketing, communication, and cultural management specialist with over 20 years of experience, focused on developing high-impact strategies for the luxury real estate and hospitality sectors. I strengthen brand identity, shape positioning, and foster loyalty among demanding clients.

Since 2018, I’ve worked as a Strategy and Communication Consultant, advising companies across real estate, hospitality, and lifestyle. I develop brand identities, launch campaigns, and public relations strategies—supported by results like positioning work for Select Riviera Maya, achieving 20 annual sales.

From 2013 to 2018, I served as Marketing Director for a luxury residential and hotel development, leading multidisciplinary teams, managing budgets and suppliers, and overseeing branding across residential areas, the hotel, and the owners’ club. I also coordinate exclusive events and loyalty programs, combining campaign planning with strategic alliances and visual communication.

Experience

Work history, roles, and key accomplishments

Current

Strategy & Communication Consultant

Current

Mora Comunicación

Jul 2018 - Present (8 years)

Consults on sales, communication, and positioning strategies for real estate, hospitality, and lifestyle companies. Develops brand identities, launch campaigns, and public relations strategies, including Riviera Maya brand positioning and specialized campaigns.

Exclusive Event Management & Public Relations Brand Identity Public Relations Strategic Alliances

Marketing Director

TM Grupo Inmobiliario - The Fives Playa del Carmen

Aug 2013 - Jun 2018 (4 years 10 months)

Led marketing for a luxury residential and hotel development, managing budgets, suppliers, and multidisciplinary teams. Oversaw branding for residential and hospitality areas and coordinated branding, social media, print, exclusive events, and loyalty programs.

Exclusive Event Management & Public Relations

Marketing Manager

Bahía Príncipe Residences & Golf, Akumal

Dec 2012 - Jul 2013 (7 months)

Directed end-to-end marketing for golf, residential, and hotel areas within the complex. Managed brand and digital strategies, tournaments, and group logistics, and supervised promotional materials and campaigns.

Exclusive Event Management & Public Relations

Marketing Coordinator

Gran Bahía Príncipe, Riviera Maya

Dec 2008 - Jan 2012 (3 years 1 month)

Coordinated marketing and communication projects for a luxury resort. Developed graphic materials, supported brand identity, and provided sales support.

Brand Identity