Open to opportunities

Rebeca Dumitrascu

@rebecadumitrascu

Message

Data-driven advertising manager blending psychology research and clinical insight to optimize campaigns.

United Kingdom

Message

What I'm looking for

I’m looking for a data-driven role where I can optimise digital campaigns using measurable KPIs, A/B testing, and analytics—while bringing my evidence-based, client-focused approach from clinical research into stakeholder work.

I’m a Distinction-level MSc graduate in Affective Disorders from King’s College London, with direct exposure to NHS clinical practice. I combine rigorous quantitative and qualitative research methodology with strong analytics in SPSS, PROCESS macro, and R.

Through my clinical observership at Croydon Early Intervention in Psychosis Service (COAST), I built practical capability in risk stratification, diagnostic formulation, and early-intervention practice. I also completed Relationship Counselling Training, applying conflict resolution and de-escalation strategies to support individuals in high-conflict interpersonal dynamics.

In parallel, I’ve delivered measurable performance improvements in data-driven digital advertising and social environments. As an Online Advertising & Affiliate Manager, I designed and optimised multi-channel campaigns using A/B testing and KPI reporting (CPC, CTR, CPA, CVR), while producing weekly performance reports to enable data-led budget reallocations and ROI gains.

Experience

Work history, roles, and key accomplishments

Online Advertising & Affiliate Manager

Manat Magnum

Dec 2025 - May 2026 (5 months)

Designed and optimized multi-channel digital campaigns using A/B testing across 10+ ad variants, improving CPA and CTR. Interpreted complex datasets and delivered weekly performance reporting (CPC, CVR, CPA) to enable data-led budget reallocations that improved ROI by reducing underperforming ads.

A B Testing Performance Marketing CPA Optimization CTR Optimization CVR Data Analysis

Domain & Social Media Administrator

The Boiling Room

Jun 2021 - Dec 2025 (4 years 6 months)

Managed end-to-end social media content strategy for three boutique hotel brands across TikTok, Instagram, and Facebook. Oversaw digital domain portfolio management and used engagement metrics and audience insights to optimize content plans and platform strategy.

Social Media Strategy Content Planning And Engagement Metrics TikTok Marketing Instagram Marketing Facebook Marketing Domain Management

Clinical Observership

Croydon Early Intervention in Psychosis Service (COAST)

Apr 2025 - May 2025 (1 month)

Observed 15+ psychiatric and psychological assessments during an NHS placement, building hands-on exposure to risk stratification, diagnostic formulation, and early-intervention practice. Facilitated structured at-home engagement visits for service users experiencing an active psychotic episode.

Clinical Assessment Risk Assessment Diagnostic Formulation Early Intervention Clinical Interviewing

Relationship Counselling Training

Erasmus University

Feb 2024 - Mar 2024 (1 month)

Applied conflict resolution and de-escalation strategies to support college students with interpersonal difficulties. Developed evidence-based frameworks for managing high-conflict dynamics and improving engagement outcomes.

Conflict Resolution De escalation Dealing With High Conflict Dynamics Evidence Based Practice

Relationship Counselling Training

Erasmus University Rotterdam

Feb 2024 - Mar 2024 (1 month)

Applied conflict resolution and de-escalation strategies to support college students experiencing interpersonal difficulties. Developed evidence-based frameworks for navigating high-conflict interpersonal dynamics.

Conflict Resolution De Escalation Techniques Active Listening

Server & Bartender (Seasonal)

Hacienda de Mare & Casa de Mare

Jun 2017 - Sep 2019 (2 years 3 months)

Delivered full table and bar service across two boutique hotels during peak summer seasons, supporting guest satisfaction through professional service. Managed end-of-shift POS transactions and collaborated with kitchen, bar, and management teams in high-volume periods.

Bar Service Guest Service Team Collaboration

Education

Degrees, certifications, and relevant coursework

King’s College London

Master of Science (MSc), Affective Disorders

2024 - 2025

Grade: Distinction

MSc in Affective Disorders at King’s College London, awarded a Distinction. Completed the programme from August 2024 to August 2025.

King’s College London

MSc in Affective Disorders, Psychology

2024 - 2025

Grade: Distinction

Completed an MSc in Affective Disorders with a Distinction final grade, building skills in both quantitative and qualitative research methods relevant to affective health.

Coursera

Science of Wellbeing Programme (Yale University), Wellbeing / Positive Psychology

2023 - 2024

Completed the Science of Wellbeing Programme (Yale University) as an online course focused on wellbeing science.

Coursera

Online Programme, Science of Wellbeing

2023 - 2024

Online Science of Wellbeing Programme (Yale University) via Coursera. Completed between December 2023 and February 2024.

Erasmus University Rotterdam

BSc in Psychology, Psychology

2021 - 2024

Grade: 2:1 (Upper Second Class Honours)

Completed a BSc in Psychology with a 2:1 Upper Second Class Honours, including a specialization in Clinical Psychology and a minor in Cross-Cultural Psychology.