At Vesta Lodge (Quantum Care), I manage digital communications and organic and paid social media, using audience and performance insights to improve targeting and campaign effectiveness. Audience-focused content planning and optimisation increased community engagement by 45%.
I plan and optimise content and promotional campaigns across social channels, aligning creative messaging with audience interests and organisational objectives. I also track campaign metrics and produce monthly reports with recommendations.
At Alzheimer’s Society, I support digital awareness initiatives and contribute to campaign planning and audience-focused communications. I create storytelling content and use engagement insights to strengthen digital reach and community engagement.
As Student Leader & Secretary of the MSc Management Society at University of Hertfordshire, I represented 4,000+ MSc students and delivered digital campaigns that increased event participation by 50%. I have an MSc in Management with Digital Marketing (Distinction) and use Meta and TikTok advertising, marketing analytics and Power BI.
