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Mathea BueMB
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Mathea Bue

@matheabue

Digital marketing professional with psychology background, skilled in data-driven campaigns and social media strategy.

United Kingdom
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What I'm looking for

I seek a role where I apply data-driven marketing and social media skills to drive engagement and brand growth within a collaborative, purpose-led team.

I am a digital marketing professional with a strong foundation in psychology and hands-on experience in social media management and campaign optimisation.

During my MSc in Digital Marketing at King's College London I applied mixed-method insights and A/B testing to drive brand strategy for cultural institutions and enhanced omnichannel approaches for purpose-led brands.

My BSc in Psychology from Queen Mary University of London strengthened my research, reporting and data-analysis skills using SPSS and JASP, which I combine with practical Google Analytics understanding.

I bring customer-facing and team-based experience from healthcare and service roles, demonstrating adaptability, clear communication and professionalism in high-pressure environments.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

King's College London logoKL

King's College London

Master of Science, Digital Marketing

2024 - 2025

Grade: Predicted 2:1

Activities and societies: Drove brand strategy for cultural institutions (e.g., Royal Ballet Opera) and enhanced omnichannel strategy for purpose-led brands (e.g., Mercato Metropolitano).

MSc Digital Marketing with modules on advanced marketing strategies, market research, marketing communication, consumer behaviour, and practical use of JASP and A/B testing; applied mixed-method insights to brand strategy and omnichannel work.

Queen Mary University of London logoQL

Queen Mary University of London

Bachelor of Science (Hons), Psychology

2021 - 2024

Grade: 2:1 (Upper Division)

Activities and societies: Social Media Manager & Treasurer for Queen Mary Scandinavian Society.

BSc (Hons) Psychology focusing on social, clinical, developmental, cognitive, and biological psychology with research, reporting, and data analysis experience using SPSS.

Tech stack

Software and tools used professionally

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