T C
@tc02
Innovative digital strategist with expertise in brand performance enhancement.
What I'm looking for
I am an innovative and dedicated Digital Strategist with a BSc Hons in Business Administration with Marketing. My extensive experience spans various sectors, including Dental, Recruitment, Childcare, Creative, and Healthcare/Pharma. I excel in elevating brand performance through diverse advertising channels and have a strong grasp of digital marketing fundamentals that support commercial objectives.
Throughout my career, I have developed omni-channel marketing strategies, run and analyzed digital campaigns, and improved customer experiences through user-centered service design. My ability to translate insights into actionable opportunities has driven significant commercial success for the organizations I have worked with. I am passionate about leveraging marketing analytics to maximize value and ensure that every campaign resonates with its target audience.
Experience
Work history, roles, and key accomplishments
User Experience Strategist
Apothecom, an Inizio Company
Mar 2021 - Present (4 years 3 months)
Developed omni-channel marketing strategies and analyzed digital healthcare campaigns using Google Analytics and social media listening. Led projects in Service Design, DX Strategy, and Product Ownership, while managing educational webinar series globally.
Content Designer
NHS, National Services Scotland
Nov 2019 - Mar 2021 (1 year 4 months)
Researched industry topics, prepared well-structured drafts, and optimized content using SEO guidelines. Conducted user research, created user stories and personas, and managed content within CMS, ensuring accessibility and usability.
Digital Communications Officer
Creative Scotland
Jun 2019 - Aug 2019 (2 months)
Created and managed social media campaigns, identifying and publishing engaging content across platforms and websites. Ensured audiences were up-to-date with relevant information and news, and worked on various video projects.
Digital Marketing Executive
Thrive Childcare and Education
Mar 2018 - Apr 2019 (1 year 1 month)
Oversaw 38 company websites, running Google Analytics reports and creating/editing content and videos for branding. Collaborated on digital marketing strategy, provided performance reports, and identified user experience improvements.
Digital Marketing Coordinator
Duddingston Park Dental
Sep 2017 - Mar 2018 (6 months)
Identified advertising needs, built client relationships via social media, and monitored SEO/SEM and marketing performance metrics. Constructed digital marketing strategies using websites, emails, and social media, optimizing Google Ads and Facebook Ads campaigns.
Junior Digital Marketing Specialist
WipJobs
Apr 2017 - Aug 2017 (4 months)
Assisted in analyzing marketing data, planning and executing initiatives to reach target audiences through social media and email. Collaborated on brand awareness efforts and developed ideas for creative marketing campaigns.
Technical & Customer Support Assistant
Adobe System
Sep 2015 - Dec 2016 (1 year 3 months)
Provided technical and customer support, managing caseloads and documenting technical issues. Maintained reports and notes for client interactions, ensuring efficient resolution of inquiries.
Customer Service Representative
Trainline
Feb 2015 - Aug 2015 (6 months)
Served as a Customer Service Representative, assisting clients with inquiries and resolving issues. Maintained high levels of customer satisfaction through effective communication and problem-solving.
Customer Service Advisor
Amazon
Nov 2014 - Jan 2015 (2 months)
Provided customer service and support, handling client inquiries and resolving issues efficiently. Maintained a high standard of customer care, ensuring positive client interactions.
Event Management Assistant
Sheraton Grand Hotel & Spa
Oct 2012 - Nov 2014 (2 years 1 month)
Assisted in event management, contributing to the planning and execution of various events. Supported the team in ensuring smooth operations and successful outcomes for hotel functions.
Education
Degrees, certifications, and relevant coursework
Royal Holloway, University of London
BSc (Hons), Business Administration with Marketing
Completed a Bachelor of Science with Honours, focusing on the principles of business administration. Gained comprehensive knowledge in marketing strategies and their application within a business context.
National Medical University O.O. Bohomolets
BSc (Hons), Pharmacology
Undertook a Bachelor of Science with Honours in Pharmacology, studying the effects of drugs on biological systems. Developed a strong foundation in medical sciences and pharmaceutical principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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