At GodrejCapital, I lead BTL marketing initiatives across South India to enhance brand visibility, support customer acquisition, and strengthen partner engagement. I collaborate with Product, Sales, and Brand teams on activations and manage agencies and vendors for campaign execution.
At Fasal, I developed and tracked BTL campaigns tailored to rural markets, using local events and community gatherings to reach audiences. I also managed the campaign budget and monitored performance.
At WayCoolFoods, I conceptualized and executed a brand launch with BTL elements and supported franchise branding. I coordinated packaging and marketing collateral with external agencies, and helped develop brand and digital content strategies.
