Raveeha Kashif

Managed full lifecycle academic operations for 25+ faculty, including onboarding, annual reviews, promotions, and contract renewals, including international faculty relocation and integration. Produced faculty analytics and review reports to support promotion cycles and academic planning.

Led business and culture transformation projects, redesigning compensation frameworks and facilitating corporate trainings across three regions. Delivered trainings and retreats to 400+ participants and achieved 95%+ satisfaction ratings, while driving 40% pipeline growth.

Conducted research on 80+ premium beauty consumers to identify purchase patterns and behavioral insights. Delivered data-driven recommendations for local brand strategy and consumer targeting.

Assisted the instructor to deliver course instruction and support student learning outcomes. Supported teaching for Information Security, Principles of Marketing, and Consumer Behavior.

Collaborated with cross-functional teams to align outcomes with business goals. Developed social media content calendars to boost follower engagement by 20% in the first three months.

Performed market and consumer analysis for Pakistan’s hair care category to inform key marketing strategies and drive consumer engagement. Conducted an eCommerce revamp for Head and Shoulders and Pantene, improving CTR by 38% and increasing average GMV per month by 2x.

Wrote 50+ SEO articles, blogs, and web copy to improve organic visibility. Improved organic traffic by 45% while tailoring content to client needs.

Executed targeted advertising campaigns on LinkedIn and Instagram to increase engagement and sales. Expanded brand visibility while improving engagement by 40%.

Conducted targeted outreach to generate 30+ qualified leads monthly and achieved a 10% conversion rate for product launch campaigns. Designed well-targeted OOH campaigns as part of launch execution.

Developed social media campaigns using Hootsuite, Mailchimp, and Facebook Ads Manager to drive brand visibility and engagement. Led content initiatives and increased audience reach through 15+ podcasts and interviews featuring Cambridge distinction holders.

Led strategic corporate outreach for the Global Entrepreneurship Camp, securing 30+ sponsorships to amplify the event’s reach and impact. Authored case studies for campaign documentation.

Managed SEO and ad/analytics tools to run digital marketing strategies across clients, focusing on improving online performance. Reported results including at least 4x ROAS and 30%+ CPC reduction.

Bachelor of Business Administration (BBA) degree focused on analytical thinking, data interpretation, and strategic problem-solving through courses including Tech Product Marketing, Data Manipulation & Visualization, and Methods of Business Research.

Exchange semester coursework that strengthened critical thinking, research, and communication in a global context, including International Business, Integrated Marketing Communications, Consumer Behavior, and Sustainability and Social Impact in Business.