Saqlain Ahmed

Designed and conducted a structured consumer survey using a questionnaire to gather data on perceptions of Lipton Yellow Label Tea
Performed statistical analysis using SPSS, including factor analysis, regression, t-tests, and correlation to interpret consumer behavior.
Explored the impact of advertising, promotions, and demographics on consumer preferences, brand loyalty, and purchase decisions.

Conducted SWOT and Business Model Canvas analysis for Home Grown Musicals Australia. Assessed key strengths, internal challenges, market opportunities, and external threats. Analyzed business operations, audience targeting, and revenue streams. Delivered strategic recommendations to enhance financial management, digital visibility, outreach, and long-term sustainability.

Assisted HR and Marketing Managers with daily tasks including recruitment support, employee documentation, social media content planning, and market research. Gained hands-on experience in administrative coordination and brand communication. Conducted market research to identify industry trends, competitor strategies, and customer preferences.

Completed a Bachelor’s in Management Sciences with coursework in Organizational Behavior, Finance, HRM, Project Management, and Multivariate Analysis. Studied Digital Marketing and Quantitative Methods, applying concepts to case studies and data-driven projects.

Developed strong communication, presentation, and interpersonal skills through class discussions and group projects. Gained critical thinking, problem-solving, and analytical skills through academic coursework and practical assignments.