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Maryam Abid

@maryamabid1

Marketing and business development coordinator at Ethiq Media who ran Google and Meta Ads and built outbound pipeline for My Cloud Crew.

Pakistan

Message

At Ethiq Media, I split my time across business development and marketing execution for remote client accounts. I built outbound pipeline for My Cloud Crew through LinkedIn Sales Navigator prospecting and cold email outreach.

I also ran Google and Meta Ads for Reading Resolved and Light the Lamp Digital, audited a retail client's website, and designed supporting ad creative in Canva.

At Devsinc, I contributed to the curation and development of Dyrah and applied SEO strategies including keyword mapping and schema markup. I also prepared content calendars and campaign briefs and shared performance summaries.

At Bank Of Punjab, I supported credit risk and tax processes, analyzed financial data for cross-department reconciliations, and optimized financial reporting and dashboards. I proposed automated approval alerts that reduced bottlenecks and accelerated fund disbursement by 15%.

Experience

Work history, roles, and key accomplishments

Teaching Assistant

Lahore University of Management Sciences

Aug 2025 - May 2026 (9 months)

Supported instruction for 3 undergraduate courses including Business Law and Strategic Business Management by assisting with grading, coordinating course administration, and facilitating communication between students and faculty.

Grading Course Administration Communication Skills Business Law Strategic Management

Client Coordinator

Ethiq Media

Aug 2025 - Dec 2025 (4 months)

Split time across business development and marketing execution for three remote client accounts in the U.S. and Canada. Built outbound pipeline through LinkedIn Sales Navigator and cold email, ran Google and Meta Ads, and designed ad creative in Canva.

LinkedIn Sales Navigator Cold Email Google Ads Meta Ads Canva Client Management Business Development Marketing

Marketing and BD Operations Intern

Devsinc

Jun 2025 - Aug 2025 (2 months)

Contributed to the development of a proprietary online platform and strengthened digital visibility through advanced SEO strategies. Executed targeted client outreach via LinkedIn and built content calendars and campaign briefs for 10-15 campaigns.

SEO Keyword Mapping Schema Markup LinkedIn Outreach Content Calendar Campaign Brief Data Analysis Lead Generation

Finance Intern

Bank Of Punjab

Jul 2024 - Aug 2024 (1 month)

Improved operational efficiency by proposing automated alerts for inter-department approvals, reducing bottlenecks and accelerating fund disbursement by 15%. Supported high-volume credit risk and tax processes and optimized financial reporting and dashboards.

Financial Analysis Credit Risk Tax Compliance Data Reconciliation Reporting Process Improvement Excel

Media and Planning Intern

GroupM

Jun 2024 - Jul 2024 (1 month)

Contributed to the acquisition of BYD as a client, supporting business development efforts that led to a 25% increase in annual revenue. Supported pitch development and client servicing for multinational brands and utilized Kantar to analyze audience ratings.

Kantar Audience Analysis Pitch Development Client Servicing Business Development Media Planning

Operations Assistant

Career Services Office

Jan 2024 - Mar 2024 (2 months)

Organized and facilitated career development workshops and seminars, assisting with scheduling and coordination. Managed and analyzed data on student employment outcomes and internship placements to improve career services.

Event Coordination Data Analysis Student Services Scheduling Communication Skills