Looking for a job

Bushra Moosa Barry

@bushramoosabarry

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I build data-informed marketing campaigns, employee engagement plans, and actionable business insights.

Pakistan

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What I'm looking for

I'm looking to apply marketing, engagement, and business analytics skills to build data-informed campaigns and improve customer or employee experiences.

I've supported K-Electric’s internal digital platform by developing an eight-week content plan for a new complaint-management feature, helping drive adoption among 2,000+ employees.

I designed surveys and in-app polls to gather early user feedback, prepared the FY25 Closing Report for the internal marketing circle, and delivered FY26 recommendations based on program outcomes and cost metrics.

As Team Leader for B2C Matching at AIESEC in IBA, I screened 150+ international applicants, managed partnerships with committees across Egypt, Colombia, and Tunisia, and contributed to a 30% increase in applications.

I also use Excel and Python to clean, analyze, and visualize trade data, including insights on Pakistan’s exports to the US and the country’s natural gas, LNG, and RLNG sector.

Experience

Work history, roles, and key accomplishments

MarComm's Intern

K-Electric Limited

Jun 2025 - Aug 2025 (2 months)

Developed an 8-week digital content plan for launching a new complaint management feature in an internal mobile application, driving adoption among 2,000+ employees. Designed surveys and in-app polls to collect user feedback, prepared the FY25 Closing Report, and assisted in video production for an awareness campaign.

Content Planning Survey Design Data Analysis Video Production Campaign Coordination

Team Leader B2C Matching of ICX

AIESEC In IBA

Jan 2024 - Jun 2024 (5 months)

Conducted screening interviews for 150+ applicants worldwide and managed international partnerships with AIESEC committees in Egypt, Colombia, and Tunisia, resulting in a 30% increase in applications. Acted as a liaison between regional head and shortlisted candidates, and arranged weekly team sessions to review progress.

Interviewing Partnership Management Communication Skills Team Coordination Performance Monitoring

Assistant Director – Marketing

IBA Alumni Society

Sep 2023 - Dec 2023 (3 months)

Engaged in social media marketing for IBA's Annual Alumni Reunion 2023, contributing to event visibility. Hosted and assisted attendees to ensure a positive guest experience.

Social Media Marketing Event Management Guest Relations

Vice President – Social & Corporate Affairs

FPS Ignite 7.0

Oct 2020 - Mar 2021 (5 months)

Led cross-functional coordination between departments for smooth execution of an entrepreneurial summit and enhanced participant experience. Organized a corporate dinner at Beach Luxury Hotel for the closing ceremony, supervising guest relations and event flow.

Event Coordination Cross functional Leadership Guest Relations