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Ferrán LariosFL
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Ferrán Larios

@ferrnlarios

I’m a data analyst building end-to-end BigQuery pipelines, attribution models, and automated dashboards that drive daily business decisions.

Mexico
Message

What I'm looking for

I’m looking for a role where I can productionize analytics—building BigQuery pipelines, attribution models, and automated dashboards—so marketing, finance, and operations teams can make faster, more confident daily decisions.

I’m a Data Analyst with a background in Actuarial Science and 3+ years building end-to-end data pipelines, attribution models, and automated dashboards in BigQuery and Looker. My focus is connecting data to decisions—productionizing systems that marketing, finance, and operations teams rely on daily, not just delivering one-off analyses.

At El Puerto de Liverpool, I designed and productionized an end-to-end clienteling data pipeline in BigQuery—from schema design to scheduling and IT handoff—feeding real-time customer profiles to sales associates across cosmetics stores. I also built a campaign attribution dashboard for Financial Products (credit card requests, account openings, and activations) and automated data quality monitoring across ~1M customer records, using proactive alerts to eliminate manual QA cycles.

Previously at Mercado Libre, I developed a reusable BigQuery SQL query library to automate KPI calculations across strategic planning workflows and built Looker reports used in weekly business reviews by senior leadership. I’ve continued to refine my approach through operations work using Python to automate recurring reporting and reduce manual effort, helping set the foundation for later pipeline building.

Experience

Work history, roles, and key accomplishments

El Puerto de Liverpool logoEL
Current

Customer Experience Data Analyst

El Puerto de Liverpool

Mar 2024 - Present (2 years 4 months)

Designed and productionized an end-to-end clienteling data pipeline in BigQuery, feeding real-time customer profiles for cosmetics store sales associates. Built a campaign attribution dashboard and automated data quality monitoring and recurring BigQuery/Looker reporting to reduce manual work.

Mercado Libre logoML

Advanced Analytics Intern

Mercado Libre

Sep 2023 - Mar 2024 (6 months)

Built a reusable BigQuery SQL query library to automate KPI calculation across strategic planning workflows. Created and maintained Looker reports for weekly business reviews and contributed to statistical testing and experimentation initiatives.

ME

Operations Analyst

MEDWAG

Aug 2022 - Aug 2023 (1 year)

Automated recurring operational reports using Python to improve KPI accuracy and reduce manual reporting time.

Education

Degrees, certifications, and relevant coursework

Universidad Anáhuac logoUA

Universidad Anáhuac

Bachelor of Science in Actuarial Science, Actuarial Science

Earned a Bachelor's degree in Actuarial Science in Mexico City.

GL

Google HQ (Looker)

Looker Explorer & Looker Developer, Business Intelligence

Completed Looker Explorer and Looker Developer training at Google HQ in Mexico City.

VP

Various platforms

SQL for Data Analysis, Data Analysis

Completed coursework covering SQL for data analysis.

VP

Various platforms

Data Science Fundamentals, Data Science

Completed coursework covering data science fundamentals.

VP

Various platforms

Python for Data Analysis, Data Analysis

Completed coursework covering Python for data analysis.

Tech stack

Software and tools used professionally

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