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Shefta Khan

@sheftakhan

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Google Ads Specialist at Cognizant managing Rs 1.2 Cr+ monthly spend and improving conversion rates 18%.

India

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At Cognizant Technology Solutions India Pvt. Ltd., I manage Google Ads across Search, Shopping, and Performance Max, handling Rs 1.2 Cr+ in combined monthly spend and lifting conversion rates 18%. I also cleared 200+ feed disapprovals across Shopify, Wix eCommerce, Adobe, and Google Merchant Center.

At Amazon Development Centre (India) Pvt. Ltd., I restructured 120+ campaigns for 45+ marketplace sellers, cutting ACOS from 38% to 24% and lifting ROAS from 1.9x to 3.1x. Across my paid search work, I’ve also improved tracking and attribution, including reducing tracking discrepancies from 20% to under 5% at Cognizant.

Experience

Work history, roles, and key accomplishments

Current

Google Ads Specialist (pSME)

Current

Cognizant Technology Solutions India Pvt. Ltd.

Nov 2025 - Present (1 year)

Manage 35+ Google Ads accounts across Search, Shopping, and Performance Max, carrying Rs 1.2 Cr+ in monthly spend and lifting conversion rate 18%. Own e-commerce feed and tracking stack, rebuild GA4 and sGTM containers, and resolve escalations as process SME.

Google Ads Search Ads Shopping Ads Performance Max Google Merchant Center Shopify Wix Adobe GA4 GTM SGTM Conversion Tracking CRM Google Consent Mode Server Side Tagging

Google Ads Specialist (SME)

Teleperformance

May 2025 - Nov 2025 (6 months)

Ran Search Ads and PPC campaigns for 30+ global retail and e-commerce advertisers covering Rs 80L+ in monthly spend. Lifted ROAS 25% and cut CPA 18% through search-term analysis and bid adjustments, and guided a 12-member team as SME.

Google Ads Search Ads PPC Keyword Research Negative Keywords Bid Management ROAS CPA Team Leadership QA Trust and Safety

Analyst - Amazon Ads

Amazon Development Centre (India) Pvt. Ltd.

May 2024 - Jan 2025 (8 months)

Built and scaled Amazon Sponsored Products, Brands, and Display campaigns for 45+ sellers, cutting ACOS from 38% to 24% and lifting ROAS from 1.9x to 3.1x. Managed Rs 60L+ monthly ad budget and delivered weekly performance analysis.

Amazon Advertising Sponsored Product Ads Sponsored Brand Ads Amazon Sponsored Display Amazon Seller Central Amazon Vendor Central ACOs ROAS Keyword Harvesting Negative Keywords Bid Optimization Pacing Excel

Senior Process Executive - Google Ads

Cognizant Technology Solutions

Sep 2022 - Dec 2023 (1 year 3 months)

Planned and executed 50+ Search, Display, and Video campaigns, reducing cost per conversion 20%. Structured 10,000+ keywords and designed dashboards for 25+ advertisers.