
Rasa Maleeva
@rasamaleeva
I build profitable marketplace operations across catalog, inventory, pricing, advertising, and fulfillment.
What I'm looking for
I've built and operated a Wildberries seller account end to end, growing it from zero to 3,000+ units sold at approximately 20% net profit and 300%+ markup. I own catalog quality, SKU economics, pricing, PPC/CPM campaigns, inventory planning, cross-border logistics, returns, and customer experience across home, kitchen, and kids' categories.
Before Wildberries, I supported e-commerce advertisers at click.ru, closing $650K+ in B2B turnover, coordinated a 5,000-SKU catalog at SIMPLE, and managed 380+ client onboarding contracts at MTT. I work remotely across time zones and use Excel, Google Sheets, marketplace tools, and AI-assisted workflows to make underperforming catalogs behave.
Experience
Work history, roles, and key accomplishments
E-commerce Operations Manager - Marketplace, Catalog & Inventory (Independent Se
Apr 2022 - Present (4 years 5 months)
• Wildberries is the CIS region's largest online marketplace, with 82M+ daily buyers across 11 countries and 96,000+ pickup points. I own a seller account there end to end across two categories, home & kitchen and kids' items, with full P&L responsibility for product, catalog, pricing, advertising, inventory, logistics and customer experience.
• Built the account from zero to 3,000+ units sold at
Relocation
Career Break
Jun 2016 - Nov 2021 (5 years 5 months)
Relocated from Moscow to Dubai, travelled independently across 40+ countries, and took primary responsibility for full-time parenting. Used the period to retrain for e-commerce: completed marketplace operations training (Wildberries, Ozon), app store optimisation certification, and English to C1 level. Returned to full-time work in 2022 and have been operating continuously since.
• Coordinated B2B retail and e-commerce operations across reporting, documentation and cross-functional workflows, improving order accuracy and day-to-day execution between commercial, finance and warehouse teams.
• Managed product and customer master data across a 5,000-SKU catalog in Terrasoft CRM and Microsoft Dynamics NAV (Navision), maintaining data hygiene and account records that downstrea
Inbound B2B Sales & Onboarding Specialist - Digital Advertising (PPC/SEM)
Aug 2013 - Mar 2015 (1 year 7 months)
• Advised e-commerce and online retail businesses (~90% of the book) on paid search strategy at one of Russia's leading automated digital marketing platforms (SeoPult Group).
• Closed 8–9 B2B deals per month, contributing to $650K+ in total turnover, with deal sizes from ₽50K to a maximum of ₽1.2M.
• Diagnosed client goals, budgets and category economics, then recommended PPC/SEM programmes on G
• Closed 380+ B2B contracts with SMB clients by qualifying needs, explaining pricing and terms, and guiding them through setup.
• Owned the end-to-end onboarding workflow, coordinating with finance and IT on documentation, approvals, number provisioning and activation checks to get accounts live without delays.
• Maintained client records and process data in Bitrix24, 1C and Excel, keeping accou
Education
Degrees, certifications, and relevant coursework
Peoples’ Friendship University of Russia
Bachelor's degree, Sociology: Social analysis & Market research
Moscow. Developed skills in market research, consumer behavior analysis, and statistical methods, providing a strong foundation for marketing and data-driven decision making.
Russian State Social University
Master's degree, Social Management: Organizational leadership & Project management
Moscow. Focused on project management, strategic planning, and organizational leadership with applications in business communication and team coordination.
OZON.ru
Ozon Marketplace – E-Commerce Management
Issued Oct 2022
Skyeng
English C1 Advanced – Business Communication
Issued Jan 2025
Google AI Essentials
Issued Oct 2025
Attract and Engage Customers with Digital Marketing
Issued Oct 2025
From Likes to Leads: Interact with Customers Online
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Foundations of Digital Marketing and E-commerce, Certificate
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Think Outside the Inbox: Email Marketing
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Assess for Success: Marketing Analytics and Measurement
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Make the Sale: Build, Launch, and Manage E-commerce Stores
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Satisfaction Guaranteed: Develop Customer Loyalty Online
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Credly by Pearson
Google Digital Marketing & E-commerce Professional Certificate (v.2)
Issued Nov 2025
Amazon
Amazon Ads Foundations Certification
Issued Jan 2026 · Expires Jan 2028
Maximize Productivity With AI Tools
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Anthropic
Claude 101
Issued Jul 2026
Anthropic
AI Fluency: Framework & Foundations
Issued Aug 2026
Amazon
Amazon Ads for Retail Advanced Certification
Issued Apr 2026 · Expires Apr 2028
Anthropic
Introduction to Claude Cowork
Issued Aug 2026
Amazon
Amazon Sponsored Ads Advanced Certification
Issued Feb 2026 · Expires Apr 2028
Notion
Notion Essentials Badge
Issued Aug 2026 · Expires Aug 2028
HubSpot
Digital Marketing Certified
Issued Aug 2026 · Expires Sep 2028
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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