Open to opportunities

Anton Rusakov

@antonrusakov

Message

I build product marketing that drives adoption in regulated, displacement-heavy B2B markets.

United Arab Emirates

Message

What I'm looking for

I'm looking to lead product marketing for a regulated B2B product entering competitive or displacement-heavy markets, owning positioning, launches, sales enablement, and adoption outcomes.

At Ujin Technologies, I led GCC go-to-market and launches for connected-building hardware and platform software, establishing the region's first marketing function. I built positioning, personas, competitive intelligence, sales enablement, and pricing frameworks that supported 40+ custom proposals and advanced Tier-1 opportunities.

Previously, I grew Ujin's Russia and CIS digital reach 3.5x to approximately 18M monthly, then led e-commerce P&L at Gypsopolymer, increasing revenue 80% YoY and growing the customer base 6x. I also spent seven years operating online retail businesses, and now use LLM-agent workflows for research, scoring, competitive tracking, and first drafts.

Experience

Work history, roles, and key accomplishments

Product Marketing Director (MENA)

Ujin Technologies LLC

Oct 2022 - Jun 2026 (3 years 8 months)

Planned and ran launches from readiness through post-launch iteration, coordinating product, sales, brand, and channel teams across three time zones. Held a ~US$0.5M regional budget and reported on adoption, qualified-lead share, and pipeline contribution.