Raj Mandava

I've designed and run B2B customer-acquisition campaigns end to end, from ICP definition and messaging to outreach, analytics, and repeatable GTM playbooks.

At Aalto Marine in Dubai, I sourced 100 Middle East target companies, qualified 20 against a defined ICP, and converted six through cold-email sequences—a 30% conversion rate. I also created the Brand Pyramid positioning framework and presented a channel-prioritized GTM roadmap to leadership.

At Halo Hues Studios, I owned the launch of a new Photogrammetry service, shaping its positioning, pricing input, and client-facing messaging. My competitor-informed content strategy increased social engagement by 30%, and I helped close the service's first flagship clients through pitching, demos, and onboarding.

I've also launched a school website and SEO presence that reached the top of local search results, while digitising payments, learning materials, and merchandise ordering. I'm looking to own demand generation for a B2B SaaS product sold to business owners.