Looking for a job

RAHUL KUMAR CHAURASIA

@rahulkumarchaurasia

Performance marketer at Promote Digitally who researched ads across 15 D2C brands and wrote direct-response video scripts.

India

Message

What I'm looking for

I'm open to performance marketing roles in Meta Ads, media buying, paid media and ad creative strategy. I'm happy to connect with brands, agencies and fellow marketers.

At Promote Digitally, I audited Meta ad accounts and analysed conversion rate, ROAS and creative performance to decide what to fix or scale. I researched ads, offers and customers across 15 D2C brands in three categories.

I built buyer personas to inform ad angles and wrote direct-response video ad scripts in a Hook, Body, CTA format. My training also covered open targeting for prospecting, followed by retargeting and re-engagement.

Before marketing, I ran Rahul Mobile Shop for over a decade and have worked in accounting since 2017. As an Accounting Consultant, I serve 30+ GST clients and maintain records in Tally and Excel; I bring that practical understanding of customers and budgets to Meta Ads work.

Experience

Work history, roles, and key accomplishments

Current

Accounting Consultant

Current

Self-employed, Lucknow

Jan 2017 - Present (9 years 9 months)

Serve 30+ GST clients: registration, periodic return filing, documentation and deadlines. Handle client communication and data collection independently, managing several clients at once. Maintain records in Tally and Excel.

Current

Freelance Accounting & GST Consultant

Current

Self Employed

Jan 2017 - Present (9 years 9 months)

Serve 30+ GST clients with registration, return filing, documentation, and deadlines. Manage client communication and maintain records in Tally and Excel.

GST Accounting Tally Excel Client Communication Data Management

Performance Marketing Trainee

Promote Digitally

Jun 2026 - Oct 2026 (4 months)

Audited Meta ad accounts and analyzed conversion rate, ROAS, and creative performance. Studied audience strategy and built buyer personas for D2C brands.

Meta Ads Manager Facebook Ads Instagram Ads ROAS Conversion Rate Creative Testing Audience Strategy Open Targeting Retargeting Custom Audiences Lookalike Audiences Direct Response Ad Scripts Customer Personas Competitor Research Customer Research

Performance Marketing Trainee

Promotedigitally

Jun 2026 - Oct 2026 (4 months)

- Audited Meta ad accounts and analysed conversion rate and ROAS to find what was working and what wasn't
- Researched Meta Ads and customers across 10 D2C brands in various categories, studying top-performing ads, creatives, offers and audiences
- Built buyer personas for multiple product categories
- Learned audience strategy: open targeting for prospecting, then re-engagement and retargeting
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Performance Specialist

Promote Digitally

Jun 2026 - Oct 2026 (4 months)

Audited Meta ad accounts and analysed conversion rate, ROAS and creative performance to decide what to fix or scale. Studied audience strategy: open targeting for prospecting, then retargeting and re-engagement, with custom and lookalike audiences. Researched ads, offers and customers across 15 D2C brands in 3 categories. Built buyer personas for multiple product categories to choose ad angles. Wr

Owner

Rahul Mobile Shop

Jan 2012 - Mar 2026 (14 years 2 months)

Ran a mobile retail business for over a decade: sales, purchasing, inventory and basic financial records. Dealt directly with customers and suppliers, building a practical understanding of customer needs, sales and negotiation.

Retail Sales Inventory Management Client Relations Negotiation Financial Records