rakesh roshan

I’m a performance-focused Meta Ads specialist and Shopify D2C marketer, running full-funnel paid campaigns end-to-end with personal ad spend and direct accountability for ROAS, budget, and profitability. I’ve generated 133 purchases at 2.9 ROAS, scaled from initial wins using systematic creative testing, hook variation, and audience refinement, and built campaign architecture from ABO testing to CBO scaling and retargeting sequences.

Alongside media execution, I bring conversion discipline from closing ₹5Cr+ in high-value B2C home loan sales, where I apply buyer psychology, consultative questioning, and objection handling to drive commitment. I set up Meta Pixel, custom conversion events, and Lookalike Audiences for Shopify, review CTR/CPC/CPA/ROAS weekly, cut losing ad sets, and reallocate to winners—so performance stays efficient and repeatable.