gabriela flores
@gabrielaflores
Creative content strategist with a passion for digital engagement.
What I'm looking for
I am a dedicated Content & Creative Strategist with a proven track record in enhancing digital engagement through innovative content strategies. At Universidad de Palermo, I designed and executed a scalable digital content strategy that resulted in an impressive 85% increase in engagement across Instagram and TikTok within just a year. My experience includes producing branded video content and student stories, ensuring that all content aligns with user behavior and funnel stages.
As a Freelance Content Marketing Specialist, I have collaborated with various clients across LATAM and the US, producing SEO-driven blog articles, short-form videos, and newsletters. My ability to create multilingual content tailored to diverse user personas has allowed me to adapt messaging effectively for regional markets. I thrive on using data-driven insights to refine content strategies and drive community growth.
With a background in communications and digital media, I am passionate about leveraging my skills to create impactful content that resonates with audiences. I am always eager to explore new opportunities that challenge my creativity and strategic thinking.
Experience
Work history, roles, and key accomplishments
Content & Social Media Strategist
Universidad de Palermo
Nov 2022 - Aug 2024 (1 year 9 months)
Designed and executed a scalable digital content strategy, increasing engagement by 85% across Instagram and TikTok in under 12 months. Produced branded video content, student stories, and campaign reels, aligning content to funnel stages and user behavior.
Content Marketing Specialist
Various Clients
Mar 2019 - Nov 2022 (3 years 8 months)
Produced and distributed blog articles, short-form videos, and newsletters, using tools like Notion, SEMrush, and Canva. Led SEO-driven content creation for educational and tech platforms.
Operations & Content Support
Partner Hero
Jul 2017 - Nov 2018 (1 year 4 months)
Standardized task handover documentation across distributed teams, improving project continuity and reducing churn. Coordinated asynchronous communication rituals (e.g., weekly check-ins, retros) to keep global teams aligned.
Education
Degrees, certifications, and relevant coursework
Universidad Nacional de La Plata
BA. Communications and Digital Media, Communications and Digital Media
Studied communications and digital media, gaining expertise in various aspects of digital content creation and strategy. Developed skills in media production, digital marketing, and communication theory.
Availability
Location
Authorized to work in
Job categories
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