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Gianluca Fiorani

@gianlucafiorani

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Digital communication professional blending influencer marketing, content production, and AI-enabled workflows.

Argentina

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What I'm looking for

I’m looking for a digital communication role where I can lead influencer campaigns and content strategy, manage deliverables end-to-end, and keep improving workflows with AI—so teams publish faster, stay consistent, and measure performance with real metrics.

I’m a Communication professional specialized in digital strategy, influencer campaign management, and content production. I focus on copywriting, operational organization, deliverable tracking, Canva asset design, and integrating AI tools into my workflows.

As Founder & Writer of an independent Substack publication, I oversee editorial strategy, writing, and social media distribution—using AI to optimize planning and production timelines. Previously, I managed 100+ influencer marketing campaigns and supported client social media strategies with copywriting, graphic design, editorial planning, and performance analysis using Metricool, while coordinating deliverables to ensure on-time execution and brand consistency.

Experience

Work history, roles, and key accomplishments

Current

Founder & Writer

Current

Manual de lo Incompleto

Jan 2026 - Present (6 months)

Founded and runs an independent Substack publication, managing editorial strategy, article writing, and social media distribution. Integrates AI tools into the editorial workflow to optimize content planning and production timelines.

Substack Editorial Strategy Copywriting Content Production AI Tools Workflow Optimization

Current

Administrative Assistant

Current

Fiorani

Jan 2021 - Present (5 years 6 months)

Implemented the Xubio system for invoice processing and incident resolution, reducing administrative time by 50%. Coordinated administrative processes to improve internal organization and operational efficiency.

Invoice Processing Incident resolution Xubio Administrative Operations Process Coordination Operational Efficiency

Sourcer & Implementer

Trendsetters

Jun 2025 - Jan 2026 (7 months)

Managed 100+ influencer marketing campaigns by coordinating communication between clients and content creators across consumer goods, fashion, and sports brands. Sourced and evaluated influencer profiles using performance metrics and brand-alignment criteria.

Influencer Marketing Campaign Management Social Media Research Influencer Profiling Performance Metrics

Account Executive

La Machi Communication for Good Causes

Jun 2023 - Feb 2025 (1 year 8 months)

Designed and executed social media content strategies, including copywriting, graphic design, and editorial planning. Analyzed reach, engagement, and growth metrics with Metricool and coordinated deliverables to ensure on-time execution and brand consistency.

Social Media Strategy Copywriting Graphic Design Editorial Planning Metricool Performance Analytics Asset Management Brand Consistency