Radhika Balaji
@radhikabalaji
CRM Operations & data analytics professional improving pipeline, enrichment, and outreach.
United StatesWhat I'm looking for
I’m a CRM Operations & Data Analyst focused on data quality, operational efficiency, and actionable insights. I bring hands-on experience managing CRM workflows, enriching customer records, and turning messy data into ready-to-use segmentation for outreach.
At Fairwinds Capital (New York, USA - Remote), I built an AI-powered CRM enrichment pipeline in Python using the OpenAI API to process and classify 90,000+ business contacts. That automation reduced manual enrichment from weeks to hours while improving CRM data quality, segmentation accuracy, and outreach readiness.
I also standardize and enrich legacy CRM records for scalable HubSpot campaigns, validate and profile contacts using sources like LinkedIn and public filings, and collaborate cross-functionally with leadership, finance, and legal to optimize CRM workflows. Beyond operations, I redesigned the firm’s website using WordPress and Beaver Builder to strengthen brand consistency and support investor outreach.
Experience
Work history, roles, and key accomplishments
CRM Operations & Data Analyst
Fairwinds Capital
May 2025 - Present (1 year)
Built an AI-powered CRM enrichment pipeline in Python to process and classify 90,000+ business contacts via the OpenAI API, automating segmentation and reducing manual enrichment time from weeks to hours. Standardized legacy CRM records for HubSpot campaigns and supported CRM validation, targeting, and outreach workflow optimization across cross-functional teams.
Real Estate Project Support
TVS Emerald – Real Estate Company
May 2018 - Jun 2018 (1 month)
Supported cost estimation and construction planning for a USD 3.6M real estate project, contributing to on-time delivery. Analyzed schedules and operational workflows with engineering teams to improve project efficiency.
Education
Degrees, certifications, and relevant coursework
Great Lakes Institute of Management
Post Graduate Program, Data Science and Engineering
2022 -
Completed a Post Graduate Program in Data Science and Engineering at Great Lakes Institute of Management in Feb 2022.
BSA Crescent Institute of Science and Technology
Bachelor of Technology, Civil Engineering
Earned a Bachelor of Technology in Civil Engineering from BSA Crescent Institute of Science and Technology, completed Jun 2019.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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