At Airtribe, I conduct market research across D2C and B2B offerings, looking at topic trends, audience preferences, and industry developments. I analyze content usage, search performance, and user engagement to identify funnel gaps and share actionable reports.
At BJM, I supported social-platform content curation and digital repository management, contributing to a 25% increase in engagement. I also optimized more than 50 product listings and digital content using SEO, taxonomy, and metadata alignment, improving discovery and visibility by 30%.
At Syngene International Ltd., Bangalore, I researched more than 400 companies and developed dashboards to evaluate content usage, website performance, and user behavior. My projects include customer segmentation using Python and a keyword extraction tool for SEO using Python, Beautiful Soup, and GenAI principles.
