priya ranjan kumar

I am an MBA graduate in Digital Business with hands-on experience conducting OSINT and secondary market research to identify buyers, sellers and market trends. I currently contribute to campaign development by analyzing social media trends and compiling cross-verified market reports.

In prior roles I supported SEO and paid advertising efforts, improving CTR and CPC, and managed social media trend tracking and content promotion across platforms. I have also driven lead-performance reporting for large BDE teams and created dashboards to inform sales and marketing decisions.

I successfully executed recruitment outreach projects, improving candidate conversion by 30% and maintaining a 90% interview completion rate through data-driven follow-ups and ATS optimization. My projects include mixed-method consumer behavior studies and a sustainability-focused digital awareness prototype that simulated a 30% bump in user interaction.

I leverage tools such as Google Analytics 4, Power BI, HubSpot CRM, Hunter.io and BrandWatch, and hold certifications in digital marketing, SEO, business analytics and Python data analysis. I collaborate cross-functionally, prioritize data-driven decision-making, and enjoy roles that blend research, analytics and digital marketing to drive measurable results.