Open to opportunities

Rachael Dowers

@rachaeldowers

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Creative Senior Art Director specializing in healthcare and wellness branding.

United States

Message

What I'm looking for

I am looking for a collaborative environment that values creativity and innovation, where I can contribute to impactful projects and continue to grow professionally.

As a Senior Art Director with a passion for creativity and strategy, I have dedicated my career to crafting compelling visual campaigns that resonate with audiences, particularly in the healthcare and wellness sectors. My journey began at the Chicago Portfolio School, where I honed my skills in graphic design and communications, earning a BFA in Graphic Design from Alfred University. I believe that creativity can be both rewarding and fulfilling, especially when it contributes to making a positive impact on people's lives.

Throughout my career, I have had the privilege of working with talented teams at renowned agencies such as Abelson Taylor and VMLY&R. My experience spans various media types, including digital, video, and print, where I collaborate closely with writers and strategists to develop innovative brand campaign ideas. My work has been recognized with prestigious awards, including the Cannes Gold Lion and Clio Awards, affirming my commitment to excellence in advertising.

In addition to my professional endeavors, I run a side hustle creating and selling unique pressed flower jewelry, where I manage all aspects of design, marketing, and sales. This venture reflects my entrepreneurial spirit and my belief in the power of consumer advertising. I am always eager to take on new challenges and continue growing in my field.

Experience

Work history, roles, and key accomplishments

Current

Founder & Designer

Current

Pressed Joy

Oct 2023 - Present (1 year 8 months)

Created and sold unique pressed flower jewelry as a side hustle. Managed all aspects of design, marketing, and sales for the business.

Product Design Marketing Strategy Sales Management

Designer and Art Director

VMLY&R

Jul 2018 - Dec 2019 (1 year 5 months)

Continued to develop and execute brand campaign ideas in collaboration with writers. Utilized design and art direction skills across all media types.

Art Direction Design Collaboration Adobe Creative Suite Figma After Effects

Art Director

Momentum Worldwide

May 2017 - Jun 2018 (1 year 1 month)

Conceived and executed diverse consumer brand initiatives. Projects included experiential, digital, video, and print campaigns.

Brand Initiatives Digital Marketing Video Production Print Design Art Direction

Designer and Art Director

VMLY&R

Oct 2016 - May 2017 (7 months)

Collaborated with writers to develop and execute brand campaign ideas. Applied design expertise across various media types.

Art Direction Design Collaboration Adobe Creative Suite PowerPoint

Senior Art Director

Abelson Taylor

Oct 2015 - Present (9 years 8 months)

Crafted compelling visual campaigns that bridged creativity and strategy. Specialized in healthcare and wellness brands, ensuring impactful communication.

Creative Strategy Art Direction Adobe Creative Suite

Graphic and Web Designer

Umbrellas On The Beach

Nov 2014 - Sep 2015 (10 months)

Designed healthcare advertising and marketing materials, including interactive and electronic development. Managed accounts and projects, ensuring effective corporate communications.

Graphic Design Web Design Healthcare Advertising Corporate Communications Account Management Project Management

Art Director Intern

SPM Marketing and Communications

May 2014 - Aug 2014 (3 months)

Brainstormed, designed, and laid out healthcare and hospital marketing materials. Contributed to company promotional materials, including press kit and website design.

Promotional Materials Press Kit Design Website Design Art Direction Layout Design

Education

Degrees, certifications, and relevant coursework

Alfred University

Bachelor of Fine Arts, Graphic Design

Earned a Bachelor of Fine Arts with a focus on Graphic Design. Also completed a minor in Communications, gaining a comprehensive understanding of visual and verbal communication strategies.

National Outdoor Leadership School

Program Completion, Leadership and Wilderness Education

Completed a program in Leadership and Wilderness Education. Developed practical skills in outdoor leadership, expedition planning, and risk management.

Chicago Portfolio School

Portfolio Program, Art Direction

Attended a specialized program focused on Art Direction. Developed a strong portfolio showcasing creative concepts and strategic thinking for advertising campaigns.