Bruce Mikula

As a Freelance Art Director for Merck, I art directed multiple advertising tactics for Keytruda, developed social media campaigns for HIV awareness, and created advertising for various Merck legacy brands as well as multiple med comms tactics. I also globally launched Lusanda (biosimular) with comprehensive sales aids, digital and collateral. Designed multiple tactics for animal health, Bravecto.

At CultHealth, I helped led the creative efforts for major product launches including Novo Nordisk’s Ozempic and Levemire. The Levemire “TODAY” campaign won awards and significant market share. I was responsible for DTC and HCP advertising digital campaigns, corporate rebranding, and patient education for various pharmaceutical products. Zenatane (acne) Zembrace (migraine) and Allergan’s emails.

I managed the creative pitch team and led HTP advertising campaigns for Novo Nordisk, including their entire diabetes franchise. My role involved developing both professional and patient education tactics for Genentech's Raptiva (psoriasis), Merck's Ezetrol (cholestrol), BI's Combivent (asthma) and Colgate Softsoap achieving award-winning results. AD managed market tactics for all BI brands.

At Ogilvy Health, I launched multiple line extensions and developed professional advertising campaigns for Pfizer's Claritin products. My work included direct mail campaigns and internet advertising, significantly enhancing brand visibility. Launched BI’s Mirapexin to international audiences, rebranded Mirapex for U.S.