ivy Tashlik

As the Founder and Creative Director, I lead integrated campaigns and brand storytelling initiatives, ensuring strategic alignment across digital and print media. I mentor design teams and manage budgets while promoting a unified brand identity.

As a Senior Art Director, I elevate conversion rates through creative visual strategies, optimize brand messaging for customer retention, and direct photography and video production to align with brand narratives. I set visual storytelling goals and conduct engagement analysis to inform decision-making.

In this role, I developed innovative campaign solutions and managed creative design processes, focusing on data-driven design methodologies that resulted in a significant revenue increase. I collaborated with engineers to ensure best practices in web design.

In my role at W Magazine, I enhanced advertising engagement through creative marketing design initiatives and collaborated with tech teams to ensure seamless implementation of digital promotional initiatives.

As Art Director, I conceptualized and designed print and digital assets, achieving a notable increase in online sales through enhanced customer engagement. I collaborated with global teams to develop various marketing tools and campaigns.

I enhanced the visual brand strategy for financial technology products, leading to increased engagement and successful site redesigns. I optimized production processes, achieving significant cost reductions.

As Design Director, I oversaw the design and production of luxury lifestyle magazines, enhancing revenue through strategic product placements and leading a team to produce high-quality publications.