Rabia Sohail
@rabiasohail
I drive data-informed performance marketing campaigns that strengthen brands and exceed KPIs.
PakistanWhat I'm looking for
I'm Deputy Manager Performance Marketing at Master Group of Industries, building on performance marketing leadership roles at Oktopus Group, The MediaGale, and Digitalize.
I've planned and optimized paid-media campaigns across Google Ads, LinkedIn Advertising, media buying, and PPC, using data-driven insights to deliver measurable results and exceed KPIs.
Experience
Work history, roles, and key accomplishments
Worked as Deputy Manager Performance Marketing at Master Group of Industries.
Worked as Performance Marketing Manager at Oktopus Group.
Worked as Assistant Manager at The MediaGale.
Worked as Senior Associate at The MediaGale.
Worked as Performance Lead at Digitalize.
Worked as Assistant Media Buyer at Wakhra Studios.
Worked as Digital Media Manager at Waseem Jewellers.
Worked as Social Media Manager at Waseem Jewellers.
Worked as Community Manager at Digitz Pvt Ltd.
Worked as Community Manager at Golden Circle Advertising.
Worked as Creative Intern at Synite Digital.
Education
Degrees, certifications, and relevant coursework
Brand24
Internet and Social Media Monitoring and Analysis
Issued Dec 2024
Google Ads Video Certification
Issued Apr 2023 · Expired Apr 2024
Google Ads Display Certification
Issued Mar 2023
Amazon
Sponsored ads certification
Issued Mar 2023 · Expired Mar 2024
Google Ads Search Certification
Issued Mar 2023
University of London
Master's degree, Marketing
University of the Punjab
Bachelor of Science - BS, Mass Communication/Media Studies
2015 - 2019
Kinnaird College for Women (KCW), Lahore - Pakistan
Intermediate, Pre-Medicine/Pre-Medical Studies
Facebook Blueprint
Apple
Apple Search Ads
Issued Feb 2022
Snap Inc.
Advertising Essentials
Issued Nov 2020
The fundamentals of digital marketing
Issued Feb 2020
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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