Ian Crisenco

I’m an experienced, performance-driven Amazon Brand Manager with 9+ years leading e-commerce strategies that grow visibility and maximize profitability across Amazon platforms. I specialize in brand development, advertising optimization, and data-driven decision-making to turn marketplace activity into measurable business results.

As Chief Executive Officer (2023 - 2025 at Multiply Today and 2022 - 2024 at TBI Pro), I lead teams and execute strategy end-to-end—from building and recruiting marketing talent to managing budgets, KPIs, and portfolio performance. I’ve managed teams of 11 professionals and built execution systems that deliver projects within tight deadlines, including leading a portfolio of 5 Amazon brands that reached 3000+% revenue growth YoY.

I bring hands-on expertise in Amazon PPC & DSP, product listing optimization (SEO & A+ content), and Brand Registry & brand protection. Using Helium 10, Jungle Scout, and Excel, I draft and refine launch and lifecycle plans, execute competitive research, run reporting and forecasting, and consistently improve outcomes—such as optimizing listings for better organic ranking and increasing conversion rate by 9% while launching 50+ new SKUs.