Fernando Castillo Osuna

Owned commercial and brand performance of an €11M+ strategic vendor portfolio, driving 15% YoY revenue growth through data-driven planning and marketplace optimization. Acted as primary strategic advisor to senior brand decision-makers.

Founded and ran an Amazon.com.mx business end-to-end, owning listing content, pricing, inventory, fulfillment, and customer experience. Executed paid marketing campaigns and used analytics for iterative optimization.

Directed marketplace operations across 28 accounts in multiple countries, generating ~$300K in monthly revenue. Designed international go-to-market strategy for six consumer brands and built scalable processes and SOPs.

Held full P&L accountability for €19.2M in annual revenue, leading a 5-person cross-functional team. Led international expansion into Portugal and Mexico and transformed bouroa.com into a B2B platform.

Built the company's Amazon sales channel from zero to €15,000 in revenue. Owned go-to-market strategy for the vegan product line across five European markets and introduced a pricing-intelligence framework.

Provided customer service support, handling client inquiries and resolving issues.

Managed database operations and commercial activities, supporting business processes.

Grew sales territories from zero, opened new international business relationships, and managed full commercial cycles.

Master's Degree in European Studies from Universitatea „Alexandru Ioan Cuza” din Iași, completed between 2014 and 2016.

Bachelor's Degree in Economics from Universidad Autónoma Metropolitana, completed between 1994 and 1999.